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How to Lower the Cost of CPC on Bing Ads

Discussion in 'General Affiliate Marketing Forum' started by alrey91, Oct 5, 2016.

  1. alrey91

    alrey91 Affiliate affiliate

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    Hello,

    I have a Bing PPC campaign running to a pre-sell landing page which then directs them to the Clickbank offer.
    So far, I am getting sales but I am breaking even or slightly on the negative side.

    I have very good CTR's, the campaign has a 4.36% CTR.

    My question is how do I lower the cost of CPC so that I can increase my profits.

    Thanks!!!

    Also the conversion rate on the VSL page is about 2.5% - 3%.

    Please let me know what I can do to be profitable.. :)!

    Thanks!!!!
     
  2. Voluum
  3. azgold

    azgold Super Moderator Super Mod moderator affiliate

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    @alrey91 - the higher quality score you have, the lower your costs. How are your scores?
     
  4. alrey91

    alrey91 Affiliate affiliate

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    Doesn't the quality score depend for each keyword?
    I checked the quality score for each keyword... Most keywords are around 8-10 I had one that was a 7.
    Thanks for your reply!!
     
  5. servandosilva

    servandosilva Moderator moderator affiliate

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    Are you tracking everything so you can optimize by keywords, OS, mobile/desktop, etc?
    Also, how many landing pages are you split testing?
     
  6. azgold

    azgold Super Moderator Super Mod moderator affiliate

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    Good scores.

    How about the things that @servandosilva brought up? Have you or are you doing tracking, testing and optimizing?
     
MI