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How to optimize a campaign that only generated 1 lead?

Discussion in 'Mobile Marketing' started by Yassine Ifis, Oct 13, 2015.

  1. Yassine Ifis

    Yassine Ifis Affiliate affiliate

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    Hi guys,

    Last Saturday 10 October, I created 5 campaigns targeting one country, one operating system, one gender, one app/site audience. All what was different is the carrier, I targeted 5 carriers for each campaign.

    I set under each campaign 5 banners (the same angle but with different synonyms) and I used 2 landing pages.

    I set CPC $0.05 and daily budget $5 (offer pays $0.20 for app install)

    The results was 3 leads but my tracker just tracked one, because I made a mistake before I fix it.

    I said to myself, I can't optimize the campaign basing on one lead. So again, I created 5 campaigns using the same targeting. I just added day parting and t I changed banners font color and added border (which result in a good CTR) and I used one landing page design but with 2 different concept.

    The result was 1 lead!

    I don't know how do I optimize this campaign? please help!
     
  2. Voluum
  3. Daria_WapEmpire

    Daria_WapEmpire Affiliate Manager Affiliate Manager affiliate

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    It all depends on the oofer itself,. tell us a little more about it.
    Another thing whoch is always useful is asking your account manager with what carrier it works better. And not only carriers, btw. It really can save your money and time for the managers usually have such statistics
     
  4. vimaru

    vimaru Affiliate affiliate

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    bro. you set cpc 0.05$ ( offer pays 0.2$ for app install) .you will lost many money.
    + if you promote non incent
    0.05$/ click , 4clicks = 0.2$ => if 4 clicks you have 1 conversion => cr= 25% very hight , you will earn 0.2$(install) - 0.2$(ppc) = 0.0$
    0.05$/ click , 5clicks = 0.25$ => if 5 clicks you have 1 conversion => cr= 20% very hight , you will earn 0.2$(install) - 0.25$(ppc)= -0.05 (you lost 0.05$)
    --------------------------------------------------------------------------------------------------------------
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    0.05$/ click , 50clicks = 2.55$ => if 50 clicks you have 1 conversion => cr= 2% good cr , you will earn 0.2$(install) - 2.5$(ppc) = - 2.3 (you lost 2.3$)
    sorry for my english and my experience.
     
    slimane elboujamaai likes this.
  5. newlxx

    newlxx Well-Known Member affiliate

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    Like @vimaru said, this campaign may not have potential.
    Your CPC is too high, and the CR needs to be 25% to just breakeven.

    You can't ever optimize by 1 lead.
     
  6. Andes

    Andes Guest

    Banner Blindness

    I'm web scraping expert. I provide leads for all types of industries, including e-commerce. All leads are Optin and TCPA Compliant.

    I use python scrapy framework. My scripts can run on linux or Windows. I schedule scripts on server if it is required. I do google scraping, facebook scraping, yellow pages, linkedin, amazon, webshops, specialty sites and other sites with lists of any items. I can scrape secured and protected sites, my crawlers can enter into login form, emulate ajax requests etc. If site block IP i can use proxy or TOR. I can try avoid captcha on site in automatic or manual mode.
     
  7. EZmob

    EZmob Affiliate affiliate

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    spend more, can't optimize on one lead.
     
  8. Mobidea

    Mobidea Affiliate affiliate

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    Try to put all the carriers in the same campaign and wait for more data; do not optimize until you have enough information. Did the 5€ budget last for the whole day? And do you know from your adnetwork which is your position or which percentage of the market are you getting?
     
MI