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Discussion in 'Copywriting' started by Ted C., Mar 27, 2016.
Always good. Just try to avoid it on funerals.
Well, if the tone of voice in which you decided to communicate with your audience allows you to make jokes – make them. It adds uniqueness and zest to your content.
Wine need 20 chrs
Personally, I chuckle at sarcasm in articles -- however -- I wouldn't recommended it as it can be offensive if not taken in context with a selling message.
However, years of experience in selling have taught me if you can get the customer laughing you will have a good chance of closing the sale. Finding common ground for a joke or a moment of mirth is not that hard when you are in a customer's home or office. This is a known technique on the path to lessening buyer resistance -- Sales 101.
On the Internet, the in situ environs are much less personal so it's hard to find some common ground one on one.
Graybeard, Jan 11, 2018
humor is always the best idea! people like lauthing
It really depends on the niche and product on offer.
Much as we say everyone loves a good laugh, it'd be interesting to see what different statistics has to say. Humour is not only product- or niche-specific but also culture-specific. Different cultures appreciate different kinds of humour, i.e. slapstick vs wit vs sarcasm vs farce vs...
Yet, my hunch is with the net making us one homogenous citizens, our tastes are turning similar. Hence, I would use it, but not to the extent it makes my brand sound frivolous...
It depends on your niche and target audience. If you have selling landing page, then humor can attract users to the keywords or to the main goal of the page ot to buy something. But the humor has to be intelligence and good, don't use banal humor or offensive. It has to be relevant.
Silliness is a useful asset. At the point when humor is utilized out in the open talking it can help the speaker in exchanging his/her message in an important and incredible way. Cleverness benefits open talking in the accompanying ways:
It makes the subject all the more fascinating.
It helps in memory maintenance.
It eases worry in the speaker and group of onlookers.
Humor is a matter of one's perspective and taste.
Clever is better if people get it -- most don't.
Your landing page is what sells you to your site's visitors. Whether to use humor or not solely depend on your niche. Humor in a very serious professional niche would make your potential client to doubt your level of seriousness. For some niches however, you can lure traffic with a humorous landing page
I think it all depends on product and niche and youtube is full of humour channel and I think it is always a good idea.
I think it depends on your target audience and its age. If you want to sell products for young people, it's completely okay. But I doubt that people 50-60+ will like humor.
Thanks for posting! Really interesting!