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how to choose colors to your website

This is taken from Kissmetrics's blog, which has the latest in online marketing tactics and strategy. Coupled with Upvotes Club's blog they make really great sources of information. They are must reads if you ask me.
 
Choosing the color of your website will really depend on your color preferences. But based on what I have read online. The brand or the type of business still matters in selecting the appropriate color. Sometimes, one must consider the style and preferences of your target market too.
 
My client always ask me to use salmon or cantaloupe on the CTA buttons. I don't see those colors in the above infographic :(
 
My client always ask me to use salmon or cantaloupe on the CTA buttons. I don't see those colors in the above infographic :(

Perhaps they've decided (through research, testing and analyzing their data), that their target audience prefers those colours to the others. Must get them more click throughs or something.
 
MI
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