Just wondering, how many of you have been forced to pivot your design career or drastically change how you collaborate because of AI?

[Ujan]

Whether you've completely switched paths or just learned to co-work with the machine—I’m curious how this 'pipeline shift' is hitting you.

 

[T J Tutor]

Our pivot in my team has been positive with creatives using Gemini and Google's Veo 3.1 model in Gemini. We do not ever use either ChatGTP or Gemini for content. NEVER! However, AI offers wonderful non-invasive production for stills and vids!

I think, from my peers discussions with me, they feel the same way. Maybe we can get some of the vendors here to tell us about what they are doing.

 

[Ujan]

I asked that question because I’ve been feeling the same shifts you described. For me, AI has taken over a lot of the repetitive execution work—things like quick layout drafts or generating variations—which means my role has been pushed more toward strategy, concept development, and the human side of design judgment.