To GIF or Not to GIF: The Ad Creative Dilemma

[Mondiad]

To GIF or not to GIF?

When it comes to ad creatives, static ads keep it simple, but GIFs offer a dynamic edge that helps you cut through the noise, engage your audience, and ultimately drive better results. ‍

If you are looking to take your ad campaigns up a notch, incorporating GIFs could be your secret weapon!

GIFs help with...

• Turning numbers into compelling, animated visuals
• Introducing your business/services creatively
• Showcasing multiple features or break down complex ideas step-by-step
• sharing before/after cases or testimonials
• conveying humor, energy, or brand values

... and many more.

READ ALL ABOUT IT ON OUR BLOG!

 

[En En Ti]

One option to try, GIFs have a pretty high CTR

 

[LiamJohnson]

Totally agree! GIFs can be a game-changer, especially for grabbing attention in fast-scrolling feeds. They’re a great middle ground between static images and full-blown video.


One thing I’d add is that file size and loading speed matter — if the GIF slows things down, it might backfire. But when done right, they can really boost engagement. I’ve seen great results using GIFs for step-by-step visuals and quick product showcases.