Any designers here working with adult vertical creatives?

[poliicontent]

Hey!
I’m new to the forum and just getting deeper into the creative side of media buying - mostly push traffic in adult verticals.
Wanted to connect with designers who have experience crafting converting creatives for this niche. I mostly speak russian and ukrainian, so if that's your vibe too - even better. Would love to share tips, get some inspo, or just hear how others are approaching this kind of work. Feel free to message me if you're up to chat!
Thanks in advance!

 

[Graybeard]

WELCOME ABOARD ...

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Hope you find what you are looking for --do you have examples to show a designer? Maybe from ad spy tools? Designers, really a graphic artist is, what you want to look for for --they can adapt their skills to a format easily.

 

[T J Tutor]

You will find some companies specializing in that filed in our Resources. Also, most companies maintain staff and sub-contractors as a creative department because things begin to happen very fast when a company gets a good footing in the industry. When publishers have the needs for creative resources, they go to Freelancer, Upwork, etc. Once they scale their business to need regular staffing, they typically build teams with those freelancers for copywriting, editing, media buying, creative development, etc. Then after that scale of their business reaches a significant enough and steady revenue they begin turning as many freelancers they can into staff, etc. It's a progression.

Are you a creative developer seeking to find a path into the industry as a freelancer, or staffer in a company, or are you just looking to develop the skills for yourself and your marketing efforts?

 

[unairhere]

yes here, i am working on email marketing and design everytype of creative

 

[Mehrad]

Hey there, i just signed up on this forum and thought I would share some tips and strategies that my team and I are using.

The biggest mistake I see is people running "fake" photos with over-edited text. Push users are scrolling fast, and the best creatives look like real user-generated content (UGC): selfies, candid shots, even slightly “imperfect” visuals. Authenticity > Trust.

Headline = 80% of the Conversion If your headline doesn’t trigger curiosity + urgency, the click won’t happen.

Some proven adult dating angles:
“She’s less than 2km away…”
“Lonely tonight? Someone nearby isn’t.”
“Over 40? These women aren’t on Tinder…”

Notice: they don’t scream “dating site”. They tap into desire + proximity + urgency.

Push traffic works because you hijack a moment of desire. Forget “Sign up for free dating.”

Instead use:

• availability (“She’s online now…”)
• exclusivity (“Only 5 spots left tonight”)
• urgency (“Active for the next 30 minutes”)

^ this is working well for some of our offers.

Create new creatives when performance drops.
Adult traffic burns out creatives FAST.
What crushed on Monday might be dead on Thursday.
Have at least 5–10 creatives in rotation at all times. Split-test small (boob size, hair color, milf/gilf etc.) scale the winners.

Mobile push traffic:
90%+ of push traffic is mobile.
Make sure your creatives are simple, bold, and readable on a tiny screen. Tiny text = wasted impressions.

If you’re running in RU/UA GEOs, you’re in a goldmine – high intent, strong CTRs, and lots of volume.

My advice: lean into local angles (cultural slang, regional images, local-looking UGC)
this boosts CTR instantly because users feel “this is for me.”

Push traffic in adult is a creative game first, optimization game second. The right creative can make or break your EPC.

Here is the framework my team and I is using for creatives:

Images

• Use UGC-style photos (selfies, casual shots, not polished stock).
• Add visual triggers: red heart , location pin , chat bubble .
• Keep it simple: 1 focal point, no clutter.
• Test localized looks (e.g. Slavic models for RU/UA GEOs).

Headline

• Must trigger curiosity + urgency.
• Proven angles:
  • “She’s less than 2km away…
  • “Over 40? These women aren’t on Tinder…”
  • “Active for the next 30 minutes.”

Copy

• Short, emotional, and personal.
• Write like you’re whispering a secret, not like an ad.
• Add scarcity: “Spots running out tonight.”

Format

• Design mobile-first (90%+ of push is mobile).
• Bold, legible text if used.
• Keep file size small = faster load = higher CTR.

Compliance Hacks

• Suggestive > explicit.
• Emojis + blurred effects to pass moderation.
• Avoid banned keywords, use metaphors instead.

Let me know if any of my tips have helped you.​