Google is coming back into our lives a bit more. As advertisers, we’ll be able to upload and target email lists in AdWords with customer match. We’ll be able to target customers and similar audiences with ads on search, Gmail, and YouTube.
Customer Match is what they are calling it and it will allow for us as advertisers to upload our customer and promotional email lists in AdWords.
The new targeting goes beyond traditional search and includes YouTube Trueview Ads as well as native ads in Gmail.
This is the first time Google has allowed advertisers the ability to target our own customer owned data in AdWords. We as advertisers will be able to set bids and create ads geared for audiences built from our own lists.
Similar systems have been in place with Facebook and Twitter for a while now and this is obviously Googles adjustment to bring back some of us as advertisers into the fold.
The similar audience’s component in all of this is huge. Just like Facebook, we will be able to target other audiences besides are own based on the Googles data driven backbone, giving us to the ability to piggyback there huge database for new potential customers. While they have had similar audiences available for retargeting in their display network for a while, it will now be available for AdWords, in fact across all marketing platforms in their advertising platform.
Customer Match and Similar Audiences will be available globally over the next few weeks.
Related Articles:
TechCrunch
Marketing Land
Customer Match is what they are calling it and it will allow for us as advertisers to upload our customer and promotional email lists in AdWords.
The new targeting goes beyond traditional search and includes YouTube Trueview Ads as well as native ads in Gmail.
This is the first time Google has allowed advertisers the ability to target our own customer owned data in AdWords. We as advertisers will be able to set bids and create ads geared for audiences built from our own lists.
Similar systems have been in place with Facebook and Twitter for a while now and this is obviously Googles adjustment to bring back some of us as advertisers into the fold.
The similar audience’s component in all of this is huge. Just like Facebook, we will be able to target other audiences besides are own based on the Googles data driven backbone, giving us to the ability to piggyback there huge database for new potential customers. While they have had similar audiences available for retargeting in their display network for a while, it will now be available for AdWords, in fact across all marketing platforms in their advertising platform.
Customer Match and Similar Audiences will be available globally over the next few weeks.
Related Articles:
TechCrunch
Marketing Land