FB ads + Clickbank = ZERO conversions

[khaledtag]

I tested 3 products on Clickbank through Facebook ads and here is what happened

Tested lookalike audiences from vendors
ad > LP >Offer VSL
all metrics on FB were good
CTR was above 10%
CPC was around $0.30
LP CTR was around 60%

Product 1
Hops: 219
Order form impressions: 2
Sales: 0

Product 2
Hops: 212
Order form impressions: 4
Sales: 0

Product 3
Hops: 124
Order form impressions: 1
Sales: 0

All products had high gravity. the first 2 were on the top 10 list on Clickbank. The third was recently launched but quickly made it to the top 20. So, they are proven to sell.

What could be going wrong here?
Should I keep the campaigns running till I get more hops?
Is the very low order form impressions normal?
Is it because VSLs are too long and very boring?

 

[Graybeard]

#1 -- 2/219 = ~0.0091
#2 -- 4/212 = ~0.0188
#3 -- 1/124 = ~0.0080

I would expect a lot better results also.
1. The creatives are misleading
2. The products are not *trusted*
Without seeing the traffic's footprints I would assume that Facebook traffic is preponderantly human (genuine) ...

 

[Marnie]

Are you pushing supplements bc just about everything else on CB is a waste of time.

Try to get with a better network and push products that are in demand.

 

[thelegend]

Well i see you get some nice hops but i think you have less order form impresion and i am thinking that maybe you dont choose the right audience or maybe facebook ads are not the right traffic sources for this products and you should also try bing ads ,google ads etc

Or maybe you just need to drive more traffic to the offers and eventualy you will get a sale but i get it that you can deliver to much budget and it doesnt cover the expenses when you get a sale so no point of doing it

 

[khaledtag]

#1 -- 2/219 = ~0.0091
#2 -- 4/212 = ~0.0188
#3 -- 1/124 = ~0.0080

I would expect a lot better results also.
1. The creatives are misleading
2. The products are not *trusted*
Without seeing the traffic's footprints I would assume that Facebook traffic is preponderantly human (genuine) ...

The creatives create curiosity about the problem that the product solves. and the products were top sellers on CB so I guess they are trusted.

 

[khaledtag]

Are you pushing supplements bc just about everything else on CB is a waste of time.

Try to get with a better network and push products that are in demand.

They were supplements.
Do you recommend any specific network?

 

[Marnie]

They were supplements.
Do you recommend any specific network?

I can't make recommendations here bc rules, I am new here and don't need problems.

Join a major aff network and find things that people are buying bc otherwise you are wasting your time.

Research what is in demand, that is part of being an affiliate.