That's interesting. My lesson: In order to sell a product to your potential customers:
- Help them know they are having problem
- They will collect information (most in the Internet nowadays): We should be appeared in their searches
- Help them see our strong points that help them resolve problem better than other competitors
- We should have testimonials
- Purchase and after-purchase service.
#1. Does the offer (product|service) show user/client affinity -- if it does not you will never be successful selling it.
#2. Can you identify the obstacles to user/client affinity and create more favorable values to improve sales conversions?
#3. If your answer to #2 is no -- see #1.
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