Content Marketing vs Context Marketing

[TORO Advertising]

What’s Content Marketing?
Content Marketing is a marketing strategy focused on attracting potential customers naturally, based on relevant content that is distributed across multiple digital channels and mediums where your audience is present.
Content marketing is a method of engaging your target audience by creating relevant and valuable content, attracting, engaging and generating real value for people and therefore creating a positive experience of your brand, which will generate more leads.

What’s Context Marketing?
Contextual marketing is the method of delivering useful and customized content to the right prospects, at the right time and in the right context. So, timing is essential. Understanding the context of your audience allows you to promote more effectively your product or service towards your potential customers. Asking the right questions at the right time ensures that you create successful campaigns.

Which is more important?
There is no right or wrong answer. Both content and context strategies are important for lead generation campaigns nowadays. Yet, as many customers want more personalized (user-centric) content, companies have recently started to develop content marketing strategies that add context and personalization to create unique and relevant content.

After reading this short article, will you consider implementing context in your next marketing strategy? Do you think contextual marketing is necessary for digital marketing strategies? ​

 

[Graybeard]

I buy ads that are contextual ads
The ads are keyword, topical or trade-name related --that is the 'trigger' value
other definitions of context are;

context
kŏn′tĕkst″

noun​

1. The part of a text or statement that surrounds a particular word or passage and determines its meaning.
2. The circumstances in which an event occurs; a setting.
3. Texture; specifically, the entire text or connected structure of a discourse or writing.

 

[BrookeBaylor]

Here's the difference between marketing and content marketing: Content marketing is based on “permission” – on getting people to come to you for information. Traditional marketing is based on “interruption” – on going to where people are and getting in front of them.