Seeking Help What type of campaign have you guys seen work well on LinkedIn for B2B leads?

[Alan Saste]

Hi all, we're starting to dip into LinkedIn ads for lead generation for our B2B company. What type of campaign have you guys seen work well on LinkedIn for B2B leads? Any advice on what to avoid, what to focus on, etc? Would be much appreciated! Thanks beforehand!

 

[Graybeard]

for our B2B company

Find users in groups the are relevant to your "B2B company."
Don't spam DM's to random users.
The normal procedures really.

• Use your own 'good or better' funnel tracking.
• These are costly ads per click.
• Calculating not only ROAS in terms of the sale amounts in relation to the advertising but also trying to accrue a realistic ROMI is important if you are a SaaS with a reoccurring subscription

 

[T J Tutor]

we're starting to dip into LinkedIn ads for lead generation for our B2B company.

What niche are you in? What do you market to other businesses?

What type of campaign have you guys seen work well on LinkedIn for B2B leads?

LinkedIn is like any other traffic source, it's the funnel and offer that must match the wit and demeanor of the prospect you require. On average, LI has a more sophisticated membership and so the traditional landing page sequence is not typically effective.

 

[MarkTwels]

Hey Alan! That's an exciting step into LinkedIn ads for B2B lead generation. One campaign type that often works well is targeting specific job titles within your industry. This strategy allows you to reach decision-makers directly, increasing the chances of generating quality leads. Additionally, content-driven campaigns can be highly effective. Consider offering valuable resources such as whitepapers, e-books, or webinars that address pain points or provide solutions for your target audience.
If you're looking for more insights and tips, check out Koala B2B. They offer valuable resources and strategies specifically tailored for B2B lead generation on LinkedIn. Best of luck with your campaign!