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Seeking Help What type of campaign have you guys seen work well on LinkedIn for B2B leads?

Alan Saste

New Member
Hi all, we're starting to dip into LinkedIn ads for lead generation for our B2B company. What type of campaign have you guys seen work well on LinkedIn for B2B leads? Any advice on what to avoid, what to focus on, etc? Would be much appreciated! Thanks beforehand!
 
for our B2B company
Find users in groups the are relevant to your "B2B company."
Don't spam DM's to random users.
The normal procedures really.
  • Use your own 'good or better' funnel tracking.
  • These are costly ads per click.
  • Calculating not only ROAS in terms of the sale amounts in relation to the advertising but also trying to accrue a realistic ROMI is important if you are a SaaS with a reoccurring subscription
 
we're starting to dip into LinkedIn ads for lead generation for our B2B company.

What niche are you in? What do you market to other businesses?

What type of campaign have you guys seen work well on LinkedIn for B2B leads?

LinkedIn is like any other traffic source, it's the funnel and offer that must match the wit and demeanor of the prospect you require. On average, LI has a more sophisticated membership and so the traditional landing page sequence is not typically effective.
 
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