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Chrome 80 update

Discussion in 'General Affiliate Marketing Forum' started by Adam80Johnson, Feb 14, 2020.

  1. Adam80Johnson

    Adam80Johnson Affiliate affiliate

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    Hi, I'm sure everyone has already heard about Chrome browser update. Can anybody explain how it affects affiliate marketing?

    Is it the end for campaigns tracking?
     
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    T J Tutor

    T J Tutor GM Administrator Certified Vendor Dojo Master affiliate

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    Are you talking about their blocking of 3rd party cookies? They haven't implemented it yet, but it may be pushed back for a while.

    On the other hand, Safari and Firefox implemented it last June I think, and while they install these updates to be the default setting, the user can go into settings and turn 3rd party cookies on.

    Of course these "privacy" measures are an impact on marketing and tracking, big brands are already looking at ways to restructure their digital advertising ecosystem with a more secure infrastructure to accommodate for the new browser releases and privacy controls.

    Retargeting is going to take a huge hit I think. I don't see a way around it. As well, I believe that brands, tracking companies, and affiliate networks, are already looking at ways to help marketers by possibly introducing a new system that flows as one so as to be a "first party" data collector all under one programmatic cookie.

    Google was the first to announce they would implement it, but they will be the last to actually launch the implementation.
     
    Adam80Johnson likes this.
  4. Graybeard

    Graybeard Well-Known Member affiliate

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    Test it on your tracking ... Let us know

    F12 (development tools)
     
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  5. Slayme

    Slayme Affiliate affiliate

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    I think the big takeaway at the moment is that you need to make sure ALL of your sites and affiliate links are updated to https:// instead of http.

    Google has been on this https kick lately. For your important partner links (the ones making you the most money) I suggest running the https affiliate link through a tool like pingdom to view all the redirects and make sure they are ALL https. We found a few partners who still used the default http links in their network to their sites and then the sites would redirect them to https. This extra step is not good and was simple for them to correct when called to their attention.
     
    Adam80Johnson likes this.
  6. Graybeard

    Graybeard Well-Known Member affiliate

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    update all links to :// and use https on your website(s) --been that way for 4 or 5 years now.

    If the links are still http; I think if it is a *money* link --it's worthless.
     
    Adam80Johnson likes this.
  7. Adam80Johnson

    Adam80Johnson Affiliate affiliate

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    Thank you, guys! I'm in the process of adding SSL to my domains. Fortunately, my tracking tool has such feature :)
     
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