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Best Image Tips from Amazon

Discussion in 'Testing, Optimization and Scaling' started by Honeybadger, Oct 25, 2020.

  1. Honeybadger

    Honeybadger Affiliate affiliate

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    Images can make big difference if you get clicks or not
    I found this Amazon channel with best tips for images
    https://www.youtube.com/c/AmazonImaging/videos
    100s of short video & quick fixes -->
    • White background
    • No shadow
    • Consistent format (example --> face left, 40 degree angle)
    • Crop tightly (for most users on smart phone)
    • Different angles for additional images (right, front, back, top, bottom)
    • Close up for special features
    • Minimum 5 images (max 7)
    • Use models of different ethnicity & size
    • Don't alter image apart from crop
    • Better image is bigger in Google search
    • Full face or not doesn't matter
    • Use descriptive file names
    • Correct file extension (usu. JPEG)
    • Keep customer focus on product (not model)
    • Detail shots high quality
    • Show logos, patterns, print, buttons, pockets
    • Make image look same as product
    • Don't Photoshop image to look better
    • Avoid the watermarks & borders
    • Only use engaged & natural acting models
     
    Last edited: Oct 25, 2020
  2. Voluum
  3. epetoke

    epetoke Affiliate affiliate

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    Brilliant stuff eurogreyjoy. Excellent tips. Just a little addition to that especially good for seo is to start using next gen image formats - JPEG 2000, JPEG XR, and WebP. They have superior compression and quality characteristics compared to JPEG and PNG file formats.
     
MI