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Best Image Tips from Amazon

Discussion in 'Testing, Optimization and Scaling' started by Honeybadger, Oct 25, 2020.

  1. Honeybadger

    Honeybadger Affiliate affiliate

    Images can make big difference if you get clicks or not
    I found this Amazon channel with best tips for images
    100s of short video & quick fixes -->
    • White background
    • No shadow
    • Consistent format (example --> face left, 40 degree angle)
    • Crop tightly (for most users on smart phone)
    • Different angles for additional images (right, front, back, top, bottom)
    • Close up for special features
    • Minimum 5 images (max 7)
    • Use models of different ethnicity & size
    • Don't alter image apart from crop
    • Better image is bigger in Google search
    • Full face or not doesn't matter
    • Use descriptive file names
    • Correct file extension (usu. JPEG)
    • Keep customer focus on product (not model)
    • Detail shots high quality
    • Show logos, patterns, print, buttons, pockets
    • Make image look same as product
    • Don't Photoshop image to look better
    • Avoid the watermarks & borders
    • Only use engaged & natural acting models
    Last edited: Oct 25, 2020
  2. Voluum
  3. epetoke

    epetoke Affiliate affiliate

    Brilliant stuff eurogreyjoy. Excellent tips. Just a little addition to that especially good for seo is to start using next gen image formats - JPEG 2000, JPEG XR, and WebP. They have superior compression and quality characteristics compared to JPEG and PNG file formats.