...agencies on their Facebook advertising campaigns.
However, it's important to make a few things clear before any further information is provided.
* Anything you do using this guide as reference is 100% your responsibility. I or my company can't be held responsible for any problems you...
...have content that's close related to the interests you were using on Facebook.
There are a few things that you have to be careful with, though:
* Foreign traffic - make sure that the vast majority of the traffic of the website is coming from countries that are allowed by the offer.
*...
PART 13
Scaling #1
I also like to split the process of scaling campaigns into 2 different parts: scaling on Facebook and scaling outside Facebook.
Scaling on Facebook, which is what we will discuss in this chapter, is basically doing thing to get more volume on Facebook and, therefore, make...
PART 12
Optimization #2
Found good performing ads? Reached a good CTR and CPC?
Awesome! Now, it's time to optimize your landing page and offer.
This (second stage of optimization) is the moment when you have to start focusing on conversions.
I strongly recommend you to start focusing on...
...ads is 0.1%+, while news feed ads should aim for 3%+. Analyze your ads and drop all the ones that have 2,500+ impressions (impressions = reach * frequency) and a low CTR (below the initial goal).
Keep only the good ads (CTR above the goal) and if you see that most ads are doing bad, start...
PART 10
Initial test
This short chapter is just to explain to you how to proceed in the initial so that you don't make precipitated decisions.
Never expect a campaign to be profitable right away or you will be frustrated and will quit too soon.
Pretty much all the campaigns start with a...
PART 9
Setting up a campaign on Facebook
The very first thing you have to do is to create an advertising account for you at About Advertising on Facebook | Facebook
You can use your personal account or create a new one. An eventual ban porbably wouldn't affect the personal account, and...
...easily monitored on Facebook, since Facebook gives you the CTR of each ad in a given period.
The formula for finding the CTR of an ad is:
[clicks * 100 / (reach * frequency)] = CTR
Reach is the amount of people that have seen your ad and frequency is how many times they have seen it on...
...with my campaign for The Settlers Online (translated into english).
When creating ads you should pay attention to the following rules/goals:
* High CTR - Ads with a high CTR will be rewarded with a lower CPC, so your goal with the ads should be to reach a CTR as high as possible. So...
...and go straight to the point.
Here are the elements your landing page should include as well as the goal you should achieve with each element:
* Headline - This is the first thing that the visitors will see and you should use it to grab their attention and give them a reason to stay on the...
PART 5
Defining targeting
After picking an offer and deciding on the angle of the campaign, you have to determine what audience you want to reach.
It may sound like a simple task... and it actually is! But there are a few things you have to be careful with to avoid getting a lot of...
PART 4
Defining an angle
Before I get started, I would like to ask you to, please, pay close attention to this chapter, because here we will talk about something that's absolutely essential for the success of a campaign, but that most beginners ignore or don't even know about: the angle...
PART 3
Choosing offers
There are many different types of offers that you can promote on Facebook. However, I am a strong believer that people should take an easy route when getting started and just go with the more advanced campaigns after mastering the traffic source and gaining experience...
...landing pages and avoid being unclear about the service that people are registering for.
Types of ads
Facebook has 3 different types of ads:
* News feed ads: sponsored posts that show up on the user's news feed.
* Right column ads: the small ads that show up on the right bar.
* Mobile...
PART 1
Why Facebook?
Welcome to this case study!
Along the next chapters I'll show you the exact process I use to create campaigns on Facebook to promote free lead generation offers.
This is a simple yet very effective method that any newbie can use to start profiting in few days with quick...
How To Make Easy Cash With CPA On Facebook
Today I'd like to share with you a report that teaches a simple method that anyone can use to promote CPA offers on Facebook.
Report
The system has the potential to make 3 figures a day and is 100% newbie friendly.
I hope you enjoy the report and if...
Mobile Dating Landing Pages
Today I want to share with you some of the mobile friendly pages I have for advertising dating CPA offers. As you certainly know, mobile traffic is huge now and not taking advantage on it is a huge mistake.
Hopefully, my templates will help you add mobile traffic to...
Retargeting Webinar with William Souza
This is a replay of an amazing webinar with AffiliateFix moderator William Souza. William covers a hidden trick to get the most out of retargeting on Facebook.
Retargeting
Retargeting is a clever and cheap way of brining visitors who have viewed and left...
...systems that are proven to produce amazing results for marketers of all levels.
See some of the things you will find inside CPA Evolution:
* Step-by-step training modules with over the shoulder videos
* 1-on-1 support with a full-time CPA marketer
* Active community of like-minded...
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