What is a placement in push notification traffic sources?

[olibtc]

Ok, so this one is bugging me for some time now and i was unable to find the detailed answer, i come from the pops and native ads traffic and its perfectly understandable that in that traffic type, placement (or site id, or source) is a website where the ad is shown.

But what about push? its not a device where the push is shown, as i get multiple conversions with a different IP/user agent/platform from the same placement.

is it a group of devices that accepted notifications form a certain website?

 

[LandingTrack]

it is exactly the same as you have been running before

 

[olibtc]

Hmm, not sure how do you mean? cant be the website placement as the ad is not shown on website but on the user device... unless im missing something

 

[LandingTrack]

You are right - but the user was collected from a specific site (theoretically) so the placement_id should be where the user was collected. And sorry to say this is theory because I guess not everyone will be displaying the "placement_id" base on that.

 

[Graybeard]

to many *mysteries* surround push ads.

 

[olibtc]

yeah, thank you, its the same in native, Traffic source just hide the referrer for placement and can drive all kinds of traffic thru the specific placement.

 

[RichAds]

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