“mobile”/ Voluum
Welcome to Our Community
Wanting to join the rest of our members? Feel free to sign up today.

Understand Everything about Facebook CPA Ads Right Now!

Discussion in 'Guides, Case Studies and Tutorials' started by Mobidea, Jan 12, 2017.

  1. Mobidea

    Mobidea Affiliate affiliate

    Welcome to a brand-new article that’ll cover the exciting and super dope world of Facebook Ads.

    In this article, we intend to show you the basics of this art so you can be properly introduced to the universe of Facebook Ads.

    We hope these tips will help you start working like a true king in the Facebook Ads kingdom!

    Have already started to forge your own path on Facebook?

    You should also read this article, because we’re sure you’re gonna learn some wicked new concepts that’ll make you become a pro!

    Everything You Should Get Before Starting Your Facebook Ads Campaign

    First Rule: if you wanna succeed and generate long-term revenues with Facebook, start working with Mainstream Verticals.

    Yes! We’re talking about business staples such as Games, Apps, Contents, etc.

    Ready for some numbered topics that’ll help you understand this info like a true big baller?

    Dive in now!

    #1 Study the Audience/Niche You Wanna Target

    If you’re only now starting and have no idea how to play, you should definitely begin by searching for trending topics. We’re talking about Popular Games, Apps, Movies…

    Try finding some topic that’s yet to be explored and you shall succeed at full speed! An awesome example of what we’re referring to is probably the most famous gaming experience of 2016: Pokémon Go.

    In fact, people went nuts for any sort of Poké-related content and there are many affiliates out there looking at hard gold they’ve won by getting thousands of fast-paced subscriptions!

    Never forget: this is a game for first starters, not for late bloomers!

    Indeed, you’ve gotta be the first to explore a niche! Investigate what the next big theme is gonna be in this rapidly-changing digital world and go for it. It’s crucial that you gain a clear notion of what type of fellows are interested in that theme.

    What to do?

    First: draw a profile of the typical user that’ll engage.

    Second: go for it!

    This is vital and will make a difference in your results.

    Why will this foolproof strategy yield results?

    Because Facebook allows you to choose your audience based on its specific interests!

    Choosing your audience will be fundamental for all your promotions. Further along, we’ll show you how to do it like a super slick master baller!

    #2 Select Your Offer – Smartlink or Single Offer?

    In case you’re promoting Mobidea’s CPA offers on Facebook, you’ve got two options: Smartlink or Single Offers.

    We strongly suggest you try single offers.

    Why should you use single offers?

    Because you’ll be targeting a specific niche and you’ll also be compliant with Facebook’s needs. It’s important to remember that Facebook is a biz: they really want you to present a CPA offer that matches their high expectations for money making and gold shaking!

    Another great little something about going for a Single Offer? Your data will be more stable since there’ll be no sort of payout variations to ruin your affiliate marketing mood!

    You should choose CPA offers that allow social traffic, convert on a free registration, and won’t require life-changing decisions or a whole lotta commitment from the users. For this reason, your CPA offers must look simple and preferably have a single opt-in flow – it’s easier for you to start your promotions.

    You can always ask your account manager for the best CPA offers to promote with Facebook Advertising!

    These CPA offers should be chosen bearing subscription flows in mind. You should aim for CPA offers that are easy to subscribe, with clear and quick forms users can quickly fill.

    These kinds of offers are really great for you to start getting experience playing with Facebook traffic! By exploring them, you’ll become the most important Facebook affiliate of our time!

    Later, you can try some other offer types which will require a bit more commitment from the user, such as credit card submits.

    Note: this can also be used for other kinds of offers such as cost per install (CPI) Offers.

    #3 Build THE Pre-Lander

    You should take maximum advantage of your traffic!

    How can you take your traffic to a whole new level?

    Build a wonderfully amazing pre-lander that makes people wanna click super quick!

    You should give your audience a very good reason – core benefit – for them to stay on your page and subscribe to your CPA offer. This – by the way – is THE main goal of a pre-landing page. You should make sure your audience knows what you’re offering by showing them some relevant topics you happen to be targeting.

    When you think about creating your own pre-landers, you should focus on quality, especially in both content and design. This will set you apart from your competitors. In the end, you’ll be rewarded for it.

    Trust us!

    Spend the time you need to make the best pre-lander possible. The idea behind this is simple – give quality content to your audience, and Facebook will reward you with very low costs!

    Your pre-lander must be efficient, rapidly turning your visitors into conversions. At this stage, don’t think about the CPA offer. Keep your visitors in mind. What’s relevant for them? What are they looking for? What benefits will they get after subscribing? Create needs and deciders for them!

    This is a hyper effective way to approach your target. If you manage to appeal to them and convince them about how awesome the content you’re promoting is, your campaigns will hand you some seriously green paper flow!

    You should use pre-landers, because the offer landing page is general and not directed at your audience. Building a pre-lander will fill that gap between your niche and your CPA offer. As an affiliate, you have the obligation to get people to be mega interested in that specific CPA offer. The CPA offer’s landing page should work only as a final registration step.

    How to build a good pre-lander?

    Since you know the audience you’re targeting (check step #1 if you’ve been distracted along the way), your landing page should match the interests of that niche.

    The idea?

    To make sure your visitors are gonna take action.

    Your pre-lander should be simple, clear, appealing and, if possible, produce an interaction/action from the user’s point of view.

    Things Your Awesome Pre-Landers Must Have

    - A Catchy Headline Goes a Long Way – grab people’s attention. Give users a good reason to stay on your page. The headline is the first thing users see so make sure they get curious about it. Go straight to the point – make it short, sweet and mighty impossible to resist

    - Use Bullet Points – they should mention the CPA offer’s benefits and be relevant to your visitors. These bullet points should convince the audience to complete the subscription once they enter the offer page. Avoid text blocks! It’s more likely that people prefer clear and explicit sentences over big chunks of rotten text

    - Images – choose the right images to better connect users to what you wanna convey. By including the right images, you can really get that extra edge and convince users to complete the subscription process

    - A Powerful Call to Action – this is probably one of the most important things you should have on your pre-landers. This is you telling your audience exactly what they should do:

    Click here to play!

    Download this app now!

    You get it, right?

    #4 Create a Fan Page

    A Fan Page is a great way to boost what you’re promoting.

    Build it as if it were your pre-lander. It’s gotta be similar. This will create a chain that binds all your different promotions together.

    This is what you wanna have:

    1. Try to get as many followers as possible on this page, along with some nice user comments about your page and what you’re promoting
    2. Fill this page with content you think is somehow related to what you’re promoting
    3. Get as much engagement as possible from your Fan Page users

    #5 Think About Your Ad

    Your ad should be simple and enticing! It must connect to your pre-lander (images, theme, topics). In order for it to have a better quality, you should use images or videos that can work in your favor by increasing both the interactivity and reach of your post.

    In fact, a higher reach will translate into lower costs for you. And if you want to include any text, do it above the image, in the text option. Avoid text in your images, as it might reduce the ad’s quality.

    Remember that your advert is also a truly important part of your promotion on Facebook Ads!

    It’s the advert that’ll draw your audience’s attention. The ad’s purpose is quite simple to grasp, even if you still live with your parents in a shady part of town: the idea is to make your audience to like, comment, share and enter your brilliant pre-lander! Once they do it, we’re sure they won’t be able to resist!

    Remember: in case you wanna be successful promoting Facebook Ads, you should always respect and follow its guidelines!

    Check the original article on Mobidea Academy!
    Last edited: Jun 20, 2017
  2. CPA Evolution
  3. internalsoul

    internalsoul Moderator moderator affiliate

    Mobidea great post. The lesson is facebook traffic is of high quality but to be successful with facebook, one has to abide by the rules. :)
    Mobidea likes this.
  4. donyassine

    donyassine Affiliate affiliate

    Thank you, great and useful informations about Facebook Ads.
    Mobidea likes this.
  5. cashout666

    cashout666 Affiliate affiliate

    Can you please tell us do you working with whitehat things or you risking facebook account?

    High quality post! Thanks!
    Mobidea likes this.
  6. harvey6032

    harvey6032 Affiliate affiliate

    Wow, Highg qualty post indeed :)
    Mobidea likes this.
  7. Guilly

    Guilly Affiliate affiliate

    Hello @Mobidea
    Very nice article there, thanks for that.
    Let ask you something related to it. I'm trying to promote gaming apps on Facebook. But when I choose the option for app installs on the objectives part, it only accepts links that goes straight to the App Store. I notice that if I choose the option to take the user out of Facebook, I might be able to use my affiliate link there.
    Do you know if this Is the right way to do it or if there another way. And also does Facebook accept affiliate links?
  8. Fakhruddin Lukmani

    Fakhruddin Lukmani Affiliate affiliate

    Hello @Mobidea
    Very helpful information you shared and its really helpful for my Work. But i have one Query and i hope that you can help me out with it. I promote CPI offers from various Affiliate Networks Worldwide. Now i have Query related to Google Adwords and Facebook

    Advert. When i am trying to Promote offers over there my Ads doesnt get approved.

    In Google, it states error like "Site Violates Policy", "Final URL Mismatch", etc. and due to the same reason my ADs gets disapproved.

    In Facebook, it states error like "URL has been blocked" and i cannot create the Ads.

    I would like to know, that is there are a way to overcome this or we cannot promote CPI offers over there. Any kind of suggestions will be really helpful.
  9. Mobidea

    Mobidea Affiliate affiliate


    As you've seen, Facebook lets you do a bunch of themed campaigns, according to your goals.

    In this case, the App Installs one is more targeted at app developers, and that's why the links that work are either from Apple Store or Google Play.

    On the other hand, I think you wanna play with one of these two other options they've got: Post Engagement (aka post boost), or Website clicks.

    You can even test the two different modes, and see whichever gets more impressions and clicks at a lower cost.

    Make sure you set a precise targeting and show that sweet quality content to your users.


    Because Facebook likes it, and it will actually lower your CPC!

    Last edited: Mar 7, 2017
  10. Mobidea

    Mobidea Affiliate affiliate


    CPI is great for Facebook and Google Adwords. In fact, the social network has just produced a recent stat, showing that it is one of the top traffic sources for app promotion.

    Perhaps it has something to do with affiliate links. One thing that could work, is for you to create a blog (just like on blogger.com). Then, you'll create a redirection on the source code (Template -> Edit HTML), so your user goes to your link, just after they check your blog (where they went straight after clicking your ad/post on Facebook or Google).

    I think it's also important that you deactivate the "Mobile" view on the right side of that "Edit HTML" link.

    I think that should work!

  11. Fakhruddin Lukmani

    Fakhruddin Lukmani Affiliate affiliate


    Thanks for such a Great share of Information!

    Now I have passed the First test of getting the Ads Approved with using a Tracking Link only in Facebook and i am also getting clicks out of it at a really lower CPC but the main issue is that i am not getting any conversions out of it.

    I have checked each and everything. From Geos to Device and all seems perfectly fine. And on top of it there is a lot of discrepancy in number of Clicks. I pay for CPC in Facebook. Over there, it shows around 1k clicks whereas only around 500 is tracked in my Panel.

    Any Suggestions from your side about it?
    tom804 likes this.
  12. Nitin Ravale

    Nitin Ravale Affiliate affiliate

    Even though all the articles is all about Facebook ads campaign but still as per my experience Facebook analytics is not that perfect as compared to google analytics.
    So my trust level is too low as far real conversions are concerned.
  13. Mobidea

    Mobidea Affiliate affiliate


    Hello there again :wink:

    Ok, so to start with, we're very sure that we're targeting the exact OS of your app, right? - Either iOS or Android.
    Then, let's address the clicks part. One thing is the click on your facebook Ad: that means the promoted link gets a click on the social platform. Another thing is getting a click on the "Install" button, in the App Store (iTunes or Google Play). Also, remember the full conversion flow of CPI is install+open. When the app is installed, you get the click. When the user opens the app, you get the conversion.

    So, we have to make sure the user actually opens what he has downloaded. I see two ways of incentivizing such behaviour:
    1. Let's seriously work on the Ad, in facebook. Let's give these guys cool videos to watch regarding our app. Let's make sure they know it's FREE to download it! Let's put some calls to action - give them directions. It could be something like: "Play this game now! You'll have the time of your life!"
    2. We create a landing page, where people arrive after clicking your Ad. This page will have the kind of content that generates more excitement around this app, once again. Then it has a button, such as "Get it now!", and they will go to your affiliate link.
    In conclusion, use one or another strategy, or use both of them. Make sure you also try different angles (and texts, and images) to know what can work best with your audiences. And make those conversions happen!! :wink:

    Best regards!
    Last edited: Mar 8, 2017
    T J Tutor likes this.
  14. elwaleed00

    elwaleed00 Affiliate affiliate

    Good sharing and nice info .. thanks man for this
    Mobidea likes this.
  15. Fakhruddin Lukmani

    Fakhruddin Lukmani Affiliate affiliate

    Hello @Mobidea

    Thank you very much for such a Great share of information and its really helpful but where i am stuck is i am not able to get my ad approved in facebook when i am using the tracking link "http://tracking.abc.com/aff_c?offer_id=1234&aff_id=5678". Once my Ad gets approved after that i can manage the creatives Part for it!

    The second strategy that you said is great to try it on and for sure i will test it out.
    Thanks for your help
  16. Chandra shekhar Joshi

    Chandra shekhar Joshi Affiliate affiliate


    if you looking for Assam 10th class result then VISIT schools.chekrs.com
    Mobidea likes this.
  17. Mobidea

    Mobidea Affiliate affiliate

    Hey Fakhruddin,

    CPI, by itself, is something that Facebook appreciates. Proof of that is that you can create "app installs" campaigns, although those are just for developers, since you can only promote app store links there.

    So, one thing we can do is creating a landing page, and when you will apply for a campaign, set there the link of a landing page. And the landing page could be one of these two:
    - it's a blog (www.blogger.com, for example). We edit the html code, so the user is automatically redirected to his affiliate link, once he lands on that blog.
    - it's a proper landing page, with all the necessary contents to build up more excitement around the app he's promoting.
    That should work ;)
  18. Zara O'Brien

    Zara O'Brien Affiliate affiliate

    That's really helpful. Thank you for sharing!
    Mobidea likes this.
  19. Henk

    Henk Affiliate affiliate

    thanks for sharing very interesting
    Mobidea likes this.
  20. Shyne

    Shyne Affiliate affiliate

    Really good post, found your threads are the best in terms of guides and it gives more than enough directions for people who're struggling. Thanks
  21. Mobidea

    Mobidea Affiliate affiliate

    Thank you for a great feedback! That's the idea - to make it easier for you, sharing our knowledge. Sharing is caring :)
    azgold and Shyne like this.