Our lives are becoming increasingly complex, and technology doesn't always simplify things. However, the same cannot be said about Real-Time Bidding. RTB has emerged as a game-changer, offering advertisers a seamless and efficient way to buy traffic.
Whether some ad networks use a white-label solution or an in-house platform, each approach to Real-Time Bidding (RTB) has its pros and cons.
YES, working with white-label platforms allows for fast and easy setup, enabling businesses to launch RTB services quickly. It is also cost-effective compared to building an in-house platform, making white-label solutions budget-friendly for businesses.
BUT, white-label platforms may offer restricted options for customization, limiting the ability to tailor the platform to specific needs. Additionally, networks have to rely on third-party providers for updates and support, which can lead to disruptions if the provider faces issues.
YES, your own platform gives you complete control over every aspect of the RTB process, allowing you to tailor the platform to fit your unique business needs and experiment with innovative features without restrictions. Also, have greater control over data security and privacy. To ensure compliance with industry standards.
BUT, hiring and maintaining a team of developers, maintaining infrastructure, and continually updating the platform can be costly and resource-intensive.
Trafficshop operates its own in-house platform, and the best part is that there are no "BUTS." Here's why:
Versatile Setup
We can configure any type of operation—RTB, XML, JSON, you name it. Our platform is flexible to accommodate your specific needs when it comes to pop ads.
Comprehensive Feed Testing
We offer free testing of your feed until the discrepancy rate is acceptable and satisfactory. This is not just a ping!
Custom Request Parameters
We can create customized request parameters and provide you with any required information for simplified optimization.
Partially Integrated Self-Service Platform
Our self-service platform, typically used for direct link campaign creation, also partially supports RTB with features like:
Geo selection
White/black list application
Daily caps
Traffic quality control
Traffic Quality Selection
Yes, you can choose the traffic quality yourself. While some networks only provide remnant and resale traffic, Trafficshop allows you to select the quality that meets your needs.
To avoid extremely low bid rates, consider the following average bid floors for popunder traffic:
Tier 1: $0.70 CPM
Tier 2: $0.50 CPM
Tier 3: $0.10 CPM
Though, why settle for average when you can be on top? For that, read point number five.
Personal Touch
Work with a personal account manager who will guide you on bidding. By using a special formula and assessing your demand, we calculate how much % or $ you need to reach a specific traffic segment. This way, you can buy only the segment that you need.
Premium stuff
If your offer easily passes compliance, we’ll gladly give you access to premium sites that aren't available on the open marketplace. It’s like a secret VIP club, but without the need for a tuxedo.
With our platform, you’re not just choosing an ad network; you’re choosing a partner committed to your success. From seamless integration and customization to personal account management and access to premium sites.
But if you do find any "buts," let us know, and we'll figure out how to turn them into another advantage. After all, we're experts at turning lemons into lemonade!
Whether some ad networks use a white-label solution or an in-house platform, each approach to Real-Time Bidding (RTB) has its pros and cons.
YES, working with white-label platforms allows for fast and easy setup, enabling businesses to launch RTB services quickly. It is also cost-effective compared to building an in-house platform, making white-label solutions budget-friendly for businesses.
BUT, white-label platforms may offer restricted options for customization, limiting the ability to tailor the platform to specific needs. Additionally, networks have to rely on third-party providers for updates and support, which can lead to disruptions if the provider faces issues.
YES, your own platform gives you complete control over every aspect of the RTB process, allowing you to tailor the platform to fit your unique business needs and experiment with innovative features without restrictions. Also, have greater control over data security and privacy. To ensure compliance with industry standards.
BUT, hiring and maintaining a team of developers, maintaining infrastructure, and continually updating the platform can be costly and resource-intensive.
Trafficshop operates its own in-house platform, and the best part is that there are no "BUTS." Here's why:
Versatile Setup
We can configure any type of operation—RTB, XML, JSON, you name it. Our platform is flexible to accommodate your specific needs when it comes to pop ads.
Comprehensive Feed Testing
We offer free testing of your feed until the discrepancy rate is acceptable and satisfactory. This is not just a ping!
Custom Request Parameters
We can create customized request parameters and provide you with any required information for simplified optimization.
Partially Integrated Self-Service Platform
Our self-service platform, typically used for direct link campaign creation, also partially supports RTB with features like:
Geo selection
White/black list application
Daily caps
Traffic quality control
Traffic Quality Selection
Yes, you can choose the traffic quality yourself. While some networks only provide remnant and resale traffic, Trafficshop allows you to select the quality that meets your needs.
To avoid extremely low bid rates, consider the following average bid floors for popunder traffic:
Tier 1: $0.70 CPM
Tier 2: $0.50 CPM
Tier 3: $0.10 CPM
Though, why settle for average when you can be on top? For that, read point number five.
Personal Touch
Work with a personal account manager who will guide you on bidding. By using a special formula and assessing your demand, we calculate how much % or $ you need to reach a specific traffic segment. This way, you can buy only the segment that you need.
Premium stuff
If your offer easily passes compliance, we’ll gladly give you access to premium sites that aren't available on the open marketplace. It’s like a secret VIP club, but without the need for a tuxedo.
With our platform, you’re not just choosing an ad network; you’re choosing a partner committed to your success. From seamless integration and customization to personal account management and access to premium sites.
But if you do find any "buts," let us know, and we'll figure out how to turn them into another advantage. After all, we're experts at turning lemons into lemonade!
