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Promoting Free Google Play Apps and Games

Discussion in 'Mobile Marketing' started by pinkeyedjim, Nov 3, 2015.

  1. pinkeyedjim

    pinkeyedjim Affiliate affiliate

    So about a month ago, I bought two Android games and paid the $50 to have a Google Developer account. They're good games, and both available free on Google Play.

    My problem is: I don't know how best to promote them. I bought a niche targeted Facebook group admin post on Fiverr, and had a decent response to the one app at first, but I'm still only at like 10 installs.

    I know that when I browse the Google Play store, I only ever check the most popular free games. So getting into that top 200 or so is clearly the game changer. But how do I get there? Any ideas?
  2. terraleads
  3. T J Tutor

    T J Tutor Administrator Administrator moderator affiliate

    I have a friend using GetNAp.


    1. Build a website to feature your app. Be sure to build it for mobile and then expand the site to work with desktops.

    2. Start writing, put together a well thought out and welcoming story about your app. Make three or versions of this story. No less than 500 words and closer to 700 or even 800 is better. Use a detail graduation method where the first and last paragraphs are summaries, but not identical. The center paragraphs should be detailed. Be sure to follow the rules of writing copy and get all of the points in. Be sure to put all of the pertinent links in long with screenshots and a video when applicable.

    3. Use the articles you wrote as blog posts. Contact as many app-centric sites as you can and ask if you can add your article as a guest post or as a feature post. Be prepared to authorize link exchanges as well as article exchanges.

    4. Try listing your apps at additional sites like the following:
    Opera Mobile
    Amazon Apps Store

    5. Apply for Trophies
    Appy Awards
    Best App Ever Awards
    AppCircus competition
    Appsters Awards

    The Webby Awards
    Best Mobile App Awards
    Last edited: Jun 3, 2017
    2 people like this.
  4. pinkeyedjim

    pinkeyedjim Affiliate affiliate

    Those are all great ideas. Thanks so much. I'll definitely list over at some of those site you mentioned. Getnap sounds really reasonable. I've bought some promos over on Fiverr, but haven't really had much result. Maybe spending some money on those four articles would be a better use of my money.
    2 people like this.
  5. ASOtop1

    ASOtop1 Banned affiliate

    Before your promote your app, you should opitimize it firstly. To attract more people to download, a good title, an attractive icon and description are very important. Especially the title and icon, they are your app's first impression to users, they decide whether the users want know your app or not. Then it's the description, it's the decisive element whether the user will download it or not.

    After your optimizing your app, you can start your promotion. Here are several ways to promote your app for free:

    1. social media
    You can share your app link on your facebook, twitter, google+, linkedin etc..

    2. Exchange downloads and reviews
    There are many groups(such as facebook, linkedin etc.) and forums where developers can exchange downloads and reviews.

    3.Special websites
    Special websites, like classified and review websites, are the good platform to advertise your app. For the audiences would like to install your app when they browse these websites.

    4. Blog promotion
    You can write some relevant articles to introduce your app, then post on some famous blog and article websites.

    5.Take part in relevant activities
    By parcitipating in relevant activities, you can communicate with other developers, then learn much more ways to promote your app.

    6.App store optimization
    A survey shows that 73% app installs is from searching app in app store. If you know much about ASO, you can do it by yourself.
    Last edited by a moderator: Mar 23, 2017

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