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OPTIMIZATION

Discussion in 'Testing, Optimization and Scaling' started by Lilian, Feb 13, 2017.

  1. Lilian

    Lilian Affiliate affiliate

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    HOW TO OPTIMIZE

    a) The most important thing is to ensure that traffic you are buying is not junk traffic

    b) Then we have to look at the different components of the campaign and begin to drop all the dead weight (Unnecessary and unprofitable components)

    c) Look at the landers, and drop the lander that have the lowest conversion, It might be as a result of lack of interest in the angle of the banner (you can do this by split testing)

    Now that most of the dead weight has been dropped, it is time to

    d) Optimize everything (still look out for the worst and cut it out)

    P.S This is a continuous process as you have to always go back and look at the data.
     
    Phill AdsBridge and R3DRUM like this.
  2. Voluum
  3. CPMstars

    CPMstars Affiliate Manager Affiliate Manager affiliate

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    This is great advice
    Also besides A/B testing with the Landing Pages I would add that optimizing traffic itself is very important. Getting all the information possible from your partner so you will be able to know what works for the campaign and what is not.
    For example if you are working with websites you could differentiate between placements and keep the placements that convert the best. If you are buying the traffic from networks or/and RTBs make sure you ask for the source ID so that you keep the good sources and stop the bad ones. After you get a first idea then you can also adjust the rates accordingly.
     
    Lilian likes this.
  4. Lilian

    Lilian Affiliate affiliate

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    :).. Spoken like a true affiliate manager
     
  5. john brown

    john brown Affiliate affiliate

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  6. Ana_AdCombo

    Ana_AdCombo Affiliate Manager Affiliate Manager affiliate

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    All mentioned above advices are good! I can add also traffic optimization recommrndations depending on the device. For example, some offers are visited from mobile more frequently. In that case, you can focus specifically on that type of traffic, and this will save your money when buying it) On the multigeo offers you can check it yourself or ask your personal AM about the best conversion rate geo, and work with these countries. It must especially be taken into consideration when talking about paid traffic. But, there are to many caveats and details to be taken into account....
     
    Phill AdsBridge likes this.
  7. Classifiedsweblist

    Classifiedsweblist Affiliate affiliate

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    There are some Optimization tools are available in internet, Search for those, They are Payed tools
     
    Lilian and awamichat like this.
  8. martinsmith

    martinsmith Affiliate affiliate

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    Useful information... Thanks for posting..
     
    Lilian likes this.
  9. SirOdds

    SirOdds Affiliate affiliate

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    Would you be so kind as to give some examples, please?
     
    Phill AdsBridge likes this.
  10. AstroBoss

    AstroBoss Affiliate affiliate

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    useful informations
     
    Lilian likes this.
  11. ChristyWilliam

    ChristyWilliam Affiliate affiliate

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    It is useful to know about optimization,all mentioned advice are very helpful.I l also use ADMobiSpy to optimize my lander and banners it is very cheap and classic because other tools expensive.
     
  12. Lilian

    Lilian Affiliate affiliate

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    Thank you. I hope you found this information useful
     
  13. Lilian

    Lilian Affiliate affiliate

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    Interesting
     
    Last edited by a moderator: Sep 24, 2017
  14. Lilian

    Lilian Affiliate affiliate

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    I will do that stewart
     
  15. Sanshez

    Sanshez Affiliate affiliate

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  16. thelegend

    thelegend Affiliate affiliate

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    Some useful information about optimization .Thanks
     
  17. Phill AdsBridge

    Phill AdsBridge Service Manager Service Manager affiliate

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    Hey, all and @SirOdds. You can check top services in discounts section here
    There are still some must-haves:
    - Tracker (to do targeting, split testing, offers and traffic sources optimization)
    - For researching, spy tools will come in handy
    - Fraud traffic detection systems to filter bot and fraud traffic

    That will be enough to master for the first time :ninja::affiliatefix:

    All the best,
    Elen (manager with AdsBridge)
     
  18. ChristyWilliam

    ChristyWilliam Affiliate affiliate

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    I'm very thanks full to you about the optimization,l use ADMobiSpy to optimize my lander. I think this information is very useful for everyone.
     
  19. Patrick3333

    Patrick3333 Affiliate affiliate

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    You are also having good results with ADMobispy i hope?
     
  20. Brett McIntyre

    Brett McIntyre Affiliate affiliate

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    Thanks for this. Good stuff.
     
  21. TheOptimizer

    TheOptimizer Affiliate Marketplace Seller affiliate

    It is important to keep a close eye on campaign visits and landing page click-through rate when using landers. This will help a lot on understanding the quality of your traffic.

    Look for low ctr, high ctr operating system versions, user browser agents and non converting or negative ROI placements that don't convert that well for a specific camp.

    When testing landers it is important to play with lander variations. Also, one thing that helps a lot increasing the conversion rate is the lander to be related to the offer. Sometimes we see on spytools landers that are promoting iPhone X but the offer states iPhone 7.

    And one thing we often tend to ignore when split testing landers are their CTA setups or scripts included in each of them that will cause difference in ctr therefore even in cvr.

    Before proceeding to further placement and landers trimming, introducing an alternative lander/offer combination to a well tested traffic source that has dropped their cvr will help recover performance as the user is not continuously being served with the same ad and offer.

    Building a solid and reliable optimization process coupled with a good offer will always pay out. :)
     
MI