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Newbie - Media buying or CPC

Discussion in 'Newbie Helpdesk' started by TomTucker, Jan 16, 2017.

  1. TomTucker

    TomTucker Affiliate affiliate

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    Sorry if this has been asked before.

    As an absolute beginner would you recommend starting with CPC (Google/Bing) or buying ad space?

    And are there any networks that will accept complete beginners? (Though in good faith!)

    Thanks all in advance =)
     
    scroogefrog likes this.
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  3. scroogefrog

    scroogefrog Service Manager Service Manager affiliate

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    CPC (Adwords for example) for my opinion is more effective (depending on product).
    Also you can try some native ads, they are cheaper and effective!
     
  4. TomTucker

    TomTucker Affiliate affiliate

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  5. scroogefrog

    scroogefrog Service Manager Service Manager affiliate

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    Native advertising is a type of advertising, mostly online, that matches the form and function of the platform upon which it appears. In many cases, it manifests as either an article or video, produced by an advertiser with the specific intent to promote a product, while matching the form and style which would otherwise be seen in the work of the platform's editorial staff. The word "native" refers to this coherence of the content with the other media that appears on the platform.

    1. In-Feed Ad Units: As the name denotes, In-Feed ads are units located within the website’s normal content feed, meaning they appear as if the content may have been written by or in partnership with the publisher’s team to match the surrounding stories. A category that rose to popularity through sites like Upworthy and Buzzfeed's sponsored articles due to its effectiveness, In-Feed has also been the source of controversy for native marketing, as it is here the distinction between native and content marketing is typically asserted.
    2. Search Ads: Appearing in the list of search results, these are generally found above or below the organic search results or in favorable position, having been sold to advertisers with a guarantee for optimal placement on the search engine page. They usually possess an identical appearance as other results on the page with the exception of disclosure aspects.
    3. Recommendation Widgets: Although these ads are part of the content of the site, these do not tend to appear in like manner to the content of the editorial feed. Typically delivered through a widget, recommendation ads are generally recognizable by words which imply external reference, suggestions, and tangentially related topics. "You might also like"; "You might like"; “Elsewhere from around the web"; "From around the web"; "You may have missed", or "Recommended for you" typically characterize these units.
    4. Promoted Listings: Usually featured on websites that are not content based, such as e-commerce sites, promoted listings are presented in identical fashion with the products or services offered on the given site. Similarly justified as search ads, sponsored products are considered native to the experience in much the same way as search ads.
    5. In-Ad (IAB Standard): An In-Ad fits in a standard IAB container found outside the feed, containing "...contextually relevant content within the ad, links to an offsite page, has been sold with a guaranteed placement, and is measured on brand metrics such as interaction and brand lift."
    6. Custom / Can't be Contained: This category is left for the odd ends and ads that do not conform to any of the other content categories.
    You can find them in services of many ad networks
     
    video intelligence and TomTucker like this.
  6. TomTucker

    TomTucker Affiliate affiliate

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    Thank you so much @scroogefrog – I will look into native ads. I really appreciate the info.
     
  7. T J Tutor

    T J Tutor Administrator Administrator Marketplace Seller

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    As an absolute beginner, have you already chosen a tracker, a vertical and sub-niche, set a budget, and acquired a VPS?

    Google will require a much larger budget than Bing, but Google has far more traffic. Also, you need to be very cautious with Google compared to Bing. Though they booth have restrictions about landing pages and affiliates, Bing is more flexible.

    As for Newbie friendly networks, we have an abundance of them in the Resources Forum. Read through them and look at reviews.

    When looking for a network, post a thread in the Business Centre with the title prefix "Looking for" and make the title say "Newbie Friendly Network". you will get loads of responses there also.
     
    TomTucker likes this.
  8. TomTucker

    TomTucker Affiliate affiliate

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    Hi TJ Tutor. Only the VPS set up.
    Was looking into Facebook ads also, as it's useful how you can target niches.
     
  9. T J Tutor

    T J Tutor Administrator Administrator Marketplace Seller

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    You have to get a tracker and I recommend highly you stick to one niche and one traffic source until you master them. Once you do, then you will have the skills to move vertically or horizontally with your marketing. Otherwise, you will spread yourself too thin trying to keep up with too much in the beginning. It's one of the biggest mistakes Newbies make.

    With the tracker, you get all of the data you require to make smart decisions. You need to split test campaigns, split test ad copy, split test displays if you are using them, split test colors, split test anything and everything including angles and triggers as well. You tracker gives your the data to make smart decisions about which campaigns to drop, which to scale up, etc. Without a tracker, you will be lost.
     
  10. TomTucker

    TomTucker Affiliate affiliate

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    I hear ya. Best to focus narrowly and master the niche/traffic source first. Tracker is a big investment but I guess it's a necessary one to understand what's working and what's not.
     
    T J Tutor likes this.
  11. Martini

    Martini Well-Known Member affiliate

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    Without tracking you're blind. Don't forget companies like Adsbridge and Trackingdesk offer trails and after that scalable pricing. Good luck buddy!
     
    T J Tutor likes this.
  12. TomTucker

    TomTucker Affiliate affiliate

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    Thank you @Martini I will check them out :)
     
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