Hi everyone! I am in the consumer finance UK affiliate market. Basically I am driving pre-approved, qualified leads to a UK credit card panel. Does anyone know what type of conversion expectations I should have? Please keep in mind, they are pre-approved / pre-qualified. A soft credit check is done, and they can click on the credit card product they have been pre-approved for, so they are high quality. Thanks!
New here, finance affiliate
- Thread starter Aussieaffiliate
- Start date
Welcome to AffiliateFix!
I would post your questions in another area here because this Introductions Forum is more for saying "Welcome" and won't get as much attention as some of the other areas in the community.
You will need to provide a great deal information to get answers to that. There are so many elements and quality of those elements to consider before someone can "guesstimate" your results.
I would post your questions in another area here because this Introductions Forum is more for saying "Welcome" and won't get as much attention as some of the other areas in the community.
You will need to provide a great deal information to get answers to that. There are so many elements and quality of those elements to consider before someone can "guesstimate" your results.
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Ok, what information should I provide? I have a lot! For example, Quote to Eligibility is 50% and then Eligibility to lead is another 50%. Lead = pre-approved for a CC and they have selected one.
It sounds like you have a hell of a good funnel the way you described it. I guess I was wondering what the entire funnel looked like (without showing too much detail here) because you said "I am driving pre-approved, qualified leads to a UK credit card panel" which indicates you are already achieving results. Are your current results acceptable?
As for your question about conversion expectations, that is the part that generally requires a deeper look into the funnel structure, the copy, the angles, hooks, and triggers, and so-on. We all are tweaking funnel segments throughout our campaigns because we are always looking to scale and want to have a peak performance working before we do as often as we can.
As for your question about conversion expectations, that is the part that generally requires a deeper look into the funnel structure, the copy, the angles, hooks, and triggers, and so-on. We all are tweaking funnel segments throughout our campaigns because we are always looking to scale and want to have a peak performance working before we do as often as we can.
So it’s only been one month, and in our billing cycle, the partner panel we are working with said our lead to sale conversion was only 5% which feels incredibly low since our part of the funnel up until lead generation (pre approval for a cc) is quite good.
I want to challenge them and maybe we need a few billing cycles as there might be a “lag” but i wanted to gauge the market on what a realistic lead to sale conversion metric would look like given the very good performance beforehand including pre approval.
I want to challenge them and maybe we need a few billing cycles as there might be a “lag” but i wanted to gauge the market on what a realistic lead to sale conversion metric would look like given the very good performance beforehand including pre approval.
Graybeard
Well-Known Member
The consumer market here in the US has tightened up, the UK is worse maybe? Credit Card Delinquency Rates and Charge-Offs for 2025 Some individual states have delinquency rates above 10% US was easy the BofE is another story ...The July 2025 report contained 31,054 words! So, I'll let AI go through it. I'm tired tonight.
This may be part of the problem.
Another factor to consider is that people shopping for credit online often aren’t the strongest borrowers. That naturally drags down conversion rates—but it’s part of the game when you’re running these offers.
This may be part of the problem.
Another factor to consider is that people shopping for credit online often aren’t the strongest borrowers. That naturally drags down conversion rates—but it’s part of the game when you’re running these offers.
I totally understand. However when they reach the lead point, they have inserted their personal details, a soft credit check through experian or equifax is run and they are then pre approved at that stage. So if they click through at that point, that means that it’s highly unlikely they won’t be approved for the credit card because the soft check has been ran.
So my concern is, or my question is, if they are pre approved, and click through to the provider, realistically, what sort of conversion rate should i be saying way down at the bottom of that funnel. A 95% drop off feels incredibly low at that point.
So my concern is, or my question is, if they are pre approved, and click through to the provider, realistically, what sort of conversion rate should i be saying way down at the bottom of that funnel. A 95% drop off feels incredibly low at that point.
Graybeard
Well-Known Member
100/50/20-25 I would look towards: of the valid credit score pre-screened (100) >20%-25% might optimally accept the offer. You are not considering the terms of the loan—how competitive they are for that qualified borrower. If the rate is too high they may just walk away.
Thanks! Well they see all terms up front. It’s for a Credit card. Sure, they could change slightly but once they are pre approved they see terms applicable to them. And they click continue to become a proper lead for the application.
