Hi everyone! I am in the consumer finance UK affiliate market. Basically I am driving pre-approved, qualified leads to a UK credit card panel. Does anyone know what type of conversion expectations I should have? Please keep in mind, they are pre-approved / pre-qualified. A soft credit check is done, and they can click on the credit card product they have been pre-approved for, so they are high quality. Thanks!
New here, finance affiliate
- Thread starter Aussieaffiliate
- Start date
Welcome to AffiliateFix!
I would post your questions in another area here because this Introductions Forum is more for saying "Welcome" and won't get as much attention as some of the other areas in the community.
You will need to provide a great deal information to get answers to that. There are so many elements and quality of those elements to consider before someone can "guesstimate" your results.
I would post your questions in another area here because this Introductions Forum is more for saying "Welcome" and won't get as much attention as some of the other areas in the community.
You will need to provide a great deal information to get answers to that. There are so many elements and quality of those elements to consider before someone can "guesstimate" your results.
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Ok, what information should I provide? I have a lot! For example, Quote to Eligibility is 50% and then Eligibility to lead is another 50%. Lead = pre-approved for a CC and they have selected one.
It sounds like you have a hell of a good funnel the way you described it. I guess I was wondering what the entire funnel looked like (without showing too much detail here) because you said "I am driving pre-approved, qualified leads to a UK credit card panel" which indicates you are already achieving results. Are your current results acceptable?
As for your question about conversion expectations, that is the part that generally requires a deeper look into the funnel structure, the copy, the angles, hooks, and triggers, and so-on. We all are tweaking funnel segments throughout our campaigns because we are always looking to scale and want to have a peak performance working before we do as often as we can.
As for your question about conversion expectations, that is the part that generally requires a deeper look into the funnel structure, the copy, the angles, hooks, and triggers, and so-on. We all are tweaking funnel segments throughout our campaigns because we are always looking to scale and want to have a peak performance working before we do as often as we can.
So it’s only been one month, and in our billing cycle, the partner panel we are working with said our lead to sale conversion was only 5% which feels incredibly low since our part of the funnel up until lead generation (pre approval for a cc) is quite good.
I want to challenge them and maybe we need a few billing cycles as there might be a “lag” but i wanted to gauge the market on what a realistic lead to sale conversion metric would look like given the very good performance beforehand including pre approval.
I want to challenge them and maybe we need a few billing cycles as there might be a “lag” but i wanted to gauge the market on what a realistic lead to sale conversion metric would look like given the very good performance beforehand including pre approval.
