Lead trackers - are they good or not?

[Adam80Johnson]

Hi, I have been surfing the web and came across an article about lead trackers. These are the tools that enables you to put a script on your website and collect information about the leads who has visited your website. This information includes e-mail, contact details, like LinkedIn, Facebook etc.

I guess it might be helpful for lead generation.

Have you ever tried to work with them? Is it really useful for affiliate marketing?
Thank you.

 

[T J Tutor]

collect information about the leads who has visited your website

Any lead tracker I have used, like Zendesk, SalesGenie, or Freshworks, require an optin or a manual placement of data for lead tracking. Any script would likely be using these methods so as to create an optin.

For affiliate marketing in general, I don't see them as a source of actionable information without an optin of some type.

 

[Graybeard]

That data should be logged and dated by the submit on your server. Backend-database function of all scripts ...
That said, just what is your context of the word "lead"?

Unless, you can post via an API to a third party, the only data available to you would be the visitor public data.
If the lead is for your own business (or mailing, sms or push list); then your data is first party and you get the permissions with the submittal or request.