Is offer aggregation a good practice?

[AlexVydrin]

Hi everybody.
As a newcomer to this field, I'm curious about the effectiveness of consolidating multiple offers on a single landing page.
My vision is for the landing page to resemble a blog post or a "Top X" article, where each offer is briefly described and accompanied by a link.
Would appreciate any advice/response.

 

[Graybeard]

a blog post or a "Top X" article, where each offer is briefly described and accompanied by a link.

Traffic source? Are the products closely related?
Without some relevance for a viewer it will just be a page you made to show ads and make yourself money --that will not work well,

 

[AlexVydrin]

The traffic is native ads from advertising networks.
The idea is to advertise SOI offers for freebies. Kinda "Best X places to get free samples/products"
With some introduction what freebies offers are, and why people can get them. For me sounds useful for the visitor...

 

[Graybeard]

; 1.17/4 SOI/CR (25%)
0.2925 Ad cost to breakeven
; 1.17/7 SOI/CR (14.2%)
0.1671 Ad cost to breakeven

SOI offers don't pay much and native ad CPC prices are not cheap.
Any SOI/DOI type offer has to show a profitable return on the investment for the entity paying you --upsells or other monetization --or you get cut off.

So will your exact numbers scale into a reasonable rate of return for your time and money spent?

 

[AlexVydrin]

That was the plan - add several offers with hope to gather multiple conversions at a time.

 

[Graybeard]

From another related thread When to Use "Free" in Advertising

I fed that post and all the replies into ChatGPT4 and asked for a mapping of the ideas; Here is the point-by-point

Take-away: If you try this use it to build an EMAIL list of your own as DOI at the same time ...

Use of "Free" in Advertising
|
├── Advantages
|   ├── Lead Generation
|   |   └── Use free samples or trials to collect contact information.
|   ├── Brand Awareness
|   |   └── Introduce your brand to new audiences with no cost involved.
|   ├── Customer Loyalty
|   |   └── Reward customers with freebies to encourage repeat business.
|   ├── Increased Attention
|   |   └── "Free" attracts more viewers to your ad.
|   ├── Higher Traffic
|   |   └── Drives significant traffic to your site or store.
|   └── Data Collection
|       └── Builds a valuable database of potential leads.

/******************************/

Use of "Free" in Advertising
|
└── Disadvantages
    ├── Perceived Value
    |   └── "Free" can diminish the perceived value of your product or service.
    ├── Quality Concerns
    |   └── Potential customers might think a free product or service is not worth much.
    ├── Cost to Business
    |   └── Providing freebies can be costly without leading to significant paid conversions.
    └── Focus on Price Over Value
        └── Emphasizing "free" offers can shift focus from the quality to the price, which might not be sustainable.

 

[T J Tutor]

FREE, that is the issue you have in your campaigns. Newbies will never do well with "free this" or "free that" offers as they haven't the experience to know how, when, and where it works.

 

[kevinforest]

Consolidating multiple offers on a single landing page can be effective if done thoughtfully. Ensure clarity, relevance, and visual appeal while providing clear CTAs. Optimize for mobile and track performance to refine your strategy over time.