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AlexDoll

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For example, a company lets you test their product for free.

How effective is this marketing ploy.
Please share your experiences...
 
So, you posted this in the Business Management Forum, but the topic is more of a marketing question.

What you are describing is the "Free Line" and it has been around for thousands of years and has been very prevalent in the online marketing scene from the beginning. It is highly effective when implemented correctly.
 
I work for Eos in the marketing department.
We decided to give farmers free access to satellite imagery at landviewer to familiarize them with the product. This solves a lot of farmers' problems with weather tracking, crop timing, and other agricultural problems.
So, after trying some of the functions of this technology, applications have increased by 3 times, compared with the last period of sales.
 
It's called 'demonstrative selling' allowing the customer to see the product --touch it (or use it some).
Like TJ said; it's been done forever and works.
 
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For example, a company lets you test their product for free.

How effective is this marketing ploy.
Please share your experiences...
I think it could definitely be an interesting approach so you should give it a go, to be honest, you don't have anything to lose, and insights can be pretty valuable. But, for this method to be successful and provide you with quality feedback, you first need to make a good selection of companies for outreach, ie, the ones that will be willing to test products and write reviews about them on their site or social media. As if you manage to find good ones that will really perform this task properly, you can see higher conversions for promoted items.
 
We regularly let users test our applications. We have a community of users who are interested in testing, but it never had an effect when we wrote somewhere on the general forum that we are looking for testers. Testers can be the most loyal customers who really like your products. Then it also makes stastistic sense.
 
It a good marketing technique if the business is a startup inorder to create brand awareness and attract new customers and specially to place trust among customers
 
Hi, what kind of testing do you generally offer? We need to get out website tested for anti-hacker protection, and we would like to invite an outsourcing company.
 
Hi, what kind of testing do you generally offer? We need to get out website tested for anti-hacker protection, and we would like to invite an outsourcing company.
 
Demonstrative selling is a basic technique used by most companies, especially software companies. They usually have this “trial period” when you can try the software they produce and see for yourself whether it fits you or not.
Our company does that too because you can have both a Demo version and a Trial period of the testing software we produce. We consider it an introductory offer that a client should get initially because no one wants to, but something they know nothing about and are not even sure fits. That’s why we need this demonstrative selling so much.
 
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Hi, what kind of testing do you generally offer? We need to get out website tested for anti-hacker protection, and we would like to invite an outsourcing company.
Hello which type of testing do you offer
Hi, what kind of testing do you generally offer? We need to get out website tested for anti-hacker protection, and we would like to invite an outsourcing company.
Among other types of testing, we would like to do penetration testing sydney because it’s one of the most powerful and well-working ways of testing a website’s security. We need to get this done as soon as possible, and we also need it to be done hard. In other words, we want to ensure that no one will be able to hack our website at least a year after testing. I hope that it’s possible to do


ALL completely unrelated to the OP's question!
 
Hey @AlexDoll,
What you are talking about is called a "Product Demo". Product demos are central to any software sales process. Poorly executed demos significantly slow down close rates. On the other hand, if done right, they can be very effective.
In essence, the demo often means the difference between closing a deal and losing a prospect. A great demo lets your prospects understand how your solution truly solves their pain points and enables them to become more successful in their job.
 
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