Facebook Ad Targeting for BizOpp offers

[Matt12]

I've been working to master Facebook ads, but I have been struggling to find effective keywords that drive good traffic to Bizopp offers. I have tested many different key words with a variety of demographics and have only gotten satisfactory results, even when scaled up to 250$ daily. I'm looking for someone with a experience to point me in the right direction, because everything else is clean (FB page, Landing page, Ad itself) but I'm 99% positive the missing link is my key word targeting.

 

[Puppet Master]

Are you cloaking your ads?

 

[Marc]

... the missing link is my key word targeting.

Why don't you simply enlarge your target group, e.g. by extending the age limits, similar topics, adding Geos / regions, etc. ?

Later down the road, once you have more experience with your special keyword, you can reduce your target group again exactly to your main keyword.

 

[Matt12]

Are you cloaking your ads?

I've done some research on cloaking but not too sure how to actually go about doing it

 

[Matt12]

Why don't you simply enlarge your target group, e.g. by extending the age limits, similar topics, adding Geos / regions, etc. ?

Later down the road, once you have more experience with your special keyword, you can reduce your target group again exactly to your main keyword.

Thank you for the advice, I appreciate you taking the time to help me out. I have been doing a lot of testing and don't get me wrong, I've had good conversions on some but even when I scale up those targets sometimes I have multiple consecutive days of high clicks (or low clicks), and low-0 conversions. Even with a 250$ daily budget for FB

 

[Marc]

... low-0 conversions.

Firstly, if you get no conversions that (usually) means, no one from your current audience is interested in your offers - as simply as that might sound, but it's the same as in the offline-world.

and secondly,

I've had good conversions on some

try to build lookalike audiences for the offers that converted.

 

[solstudioim]

Possibly the way you scale is wrong. It's wrong to scale up by increasing the budget of your original winning adset.

Just duplicate the winning adset like 5x 10x times. I did this and it worked

 

[Matt12]

Possibly the way you scale is wrong. It's wrong to scale up by increasing the budget of your original winning adset.

Just duplicate the winning adset like 5x 10x times. I did this and it worked

I've never tried that before I'll have to try it out.. I do have a question though; if you duplicate a completed 5-day campaign, would that perform noticeably better opposed to straight up creating a new identical 5-day campaign with the same audience? Just a '

 

[Tarun Reddy]

Possibly the way you scale is wrong. It's wrong to scale up by increasing the budget of your original winning adset.

Just duplicate the winning adset like 5x 10x times. I did this and it worked

Duplicating the adset, without any changes?

 

[nguyenhaiha]

What is convertison for you?