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“AdsEmpire”/  Direct Affiliate
Depends on what color the dog is. ROAS would determine the worth on a cash-on-cash basis --that is the usual is CPA with the exception of a rev-share agreement then the ROMI must be considered.
 
The offer was for business services? What services?

On average, with paid traffic, you should be getting several conversions per hour with a good strong offer.
 
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