Cold mail open rate

[smithalice950]

Why my open mails rate is not so good? I'm selling subscriptions for stores and getting always 10-30% open rate, 7-10% click rate and in general I made only 1 conversion. I'm sending mails to stores from yellow pages & instagram stores profiles. How to improve? (I can send you also email templates I've used)

 

[Proxy_Ziny]

Maybe you should change the content and make it look more natural. And make them feel that you're giving some value. I am sorry to judge this without reading your existing content, but when I see the click rate, that's what comes to my mind.

 

[azgold]

@smithalice950 are you spamming the stores? What are you doing to create a sense of trust and professionalism?

 

[Graybeard]

are you spamming the stores?

1999 tactics in a 2025 world.

 

[T J Tutor]

A 10-30% open rate and 7-10% CTR is a moderately performing email campaign. Analyze the click to open rate (CTOR) of 23-33% and find the areas for improvement like optimizing subject lines, email content, and the quality of your calls-to-action (CTAs) to increase both the engagement and the conversions.

Personally, I think you have two bigger issues. First, by your description you are using a form of scraped list for sending and in these days it's a miracle you got the open rates you did. Secondly, given you have a verified functional funnel that appears to represent a funnel that can be improved and scaled, I think it may also be the offers or verbiage on the conversion page.

Then the real test for the funnel is split testing. Something you haven't mentioned and I would draw from that you haven't done this. This form of testing can quickly help to identify where the weak link is, including the offer itself by testing the same offer from two separate sources as well as testing two separate, but similar, offers.

Using a scraped list is so not sustainable for the simple fact that while they may be from the same place (yellow pages), that form of list building does not allow for consumer orientations like demographics, interests, geos, etc. So your list is not in any ways properly targeted.

 

[Graybeard]

A 10-30% open rate and 7-10% CTR is a moderately performing email campaign. ... So your list is not in any ways properly targeted.

I didn't want to say that so it was not assumed to be any endorsement of the scrape & blast tactic.

 

[smithalice950]

@smithalice950 are you spamming the stores? What are you doing to create a sense of trust and professionalism?

what kind of message is considered as spam?

 

[smithalice950]

Maybe you should change the content and make it look more natural. And make them feel that you're giving some value. I am sorry to judge this without reading your existing content, but when I see the click rate, that's what comes to my mind.

I've used many templates, and considered things such as free trials, bonuses, personalization with highlighting values and features. The messages with highest open rate had included free trial description in caption, features and biggest asset of product/software.

 

[smithalice950]

1999 tactics in a 2025 world.

what tactics are popular now....?

 

[azgold]

what kind of message is considered as spam?

In a nutshell....

Different countries may have different rules around that but basically, if you're sending them emails without them signing up to receive your emails. It's without their consent, they haven't ask to receive them, which could get you into trouble.

Content-wise, if they have signed up but your messages are spammy - no value for the reader and/or too many emails too often.

Basically, emails they didn't ask for and don't want.

Just a page I found....

What's Considered Email Spam and How to Avoid It

How do email spam filters work? Keep your emails from hitting the spam folder. Here's what every marketer should know about email spam and how to avoid it.

www.campaignmonitor.com

 

[azgold]

The messages with highest open rate had included free trial description in caption, features and biggest asset of product/software.

But do those opens result in actions taken by the reader? Trial sign up or buy?

 

[Graybeard]

what tactics are popular now....?

Look for mail out newsletters that are targeted to your intended audience.

Ads On Newsletters:

ads on newsletters at DuckDuckGo

DuckDuckGo. Privacy, Simplified.

duckduckgo.com

 

[T J Tutor]

what kind of message is considered as spam?

Most unsolicited email is considered spam these days. That's why most of us use our own "home grown" lists.

 

[Graybeard]

You have to spend money and time to build an opt-in email list of 10,000+ names --without advertising budget/expense you will have to use your SEO hocus-pocus or imaginary mojo juice --good luck with that!

 

[T J Tutor]

build an opt-in email list of 10,000+ names

This really isn't all that daunting really. Most can enter a niche as a new player and because of the newest "shiny object" phenomena one can pretty much get that number in 90 days sometimes. As long as a professional approach is used.

 

[smithalice950]

But do those opens result in actions taken by the reader? Trial sign up or buy?

no one from the cold mail outreach sign up on site and I don't know what is wrong - list, subject or message text

 

[MoneyMaster94]

Change the subject line?

 

[azgold]

no one from the cold mail outreach sign up on site and I don't know what is wrong - list, subject or message text

Have you split-tested your subject lines, message and landing page?

Do you have a budget that would allow you to buy an email blast by a relevant blog or website owner? They would send your email to their list. That way, at least if you get sign ups, they'll be legal. And don't send them directly to the offer, capture their email to start building your own *legal* list.

A good list can be invaluable.

 

[smithalice950]

Change the subject line?

I tried multiple subject lines and the highest open rate was 30%. The most efficitent ones were generated by AI. How to increase open rate?