Why my open mails rate is not so good? I'm selling subscriptions for stores and getting always 10-30% open rate, 7-10% click rate and in general I made only 1 conversion. I'm sending mails to stores from yellow pages & instagram stores profiles. How to improve? (I can send you also email templates I've used)
Cold mail open rate
- Thread starter smithalice950
- Start date
Proxy_Ziny
New Member
Maybe you should change the content and make it look more natural. And make them feel that you're giving some value. I am sorry to judge this without reading your existing content, but when I see the click rate, that's what comes to my mind.
@smithalice950 are you spamming the stores? What are you doing to create a sense of trust and professionalism?
Graybeard
Well-Known Member
1999 tactics in a 2025 world.
A 10-30% open rate and 7-10% CTR is a moderately performing email campaign. Analyze the click to open rate (CTOR) of 23-33% and find the areas for improvement like optimizing subject lines, email content, and the quality of your calls-to-action (CTAs) to increase both the engagement and the conversions.
Personally, I think you have two bigger issues. First, by your description you are using a form of scraped list for sending and in these days it's a miracle you got the open rates you did. Secondly, given you have a verified functional funnel that appears to represent a funnel that can be improved and scaled, I think it may also be the offers or verbiage on the conversion page.
Then the real test for the funnel is split testing. Something you haven't mentioned and I would draw from that you haven't done this. This form of testing can quickly help to identify where the weak link is, including the offer itself by testing the same offer from two separate sources as well as testing two separate, but similar, offers.
Using a scraped list is so not sustainable for the simple fact that while they may be from the same place (yellow pages), that form of list building does not allow for consumer orientations like demographics, interests, geos, etc. So your list is not in any ways properly targeted.
Personally, I think you have two bigger issues. First, by your description you are using a form of scraped list for sending and in these days it's a miracle you got the open rates you did. Secondly, given you have a verified functional funnel that appears to represent a funnel that can be improved and scaled, I think it may also be the offers or verbiage on the conversion page.
Then the real test for the funnel is split testing. Something you haven't mentioned and I would draw from that you haven't done this. This form of testing can quickly help to identify where the weak link is, including the offer itself by testing the same offer from two separate sources as well as testing two separate, but similar, offers.
Using a scraped list is so not sustainable for the simple fact that while they may be from the same place (yellow pages), that form of list building does not allow for consumer orientations like demographics, interests, geos, etc. So your list is not in any ways properly targeted.
Graybeard
Well-Known Member
I didn't want to say that so it was not assumed to be any endorsement of the scrape & blast tactic.
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