Big Firms Pulling Back Facebook Ad Spend - Poor Performance
That's the summary of an article I read today at Pacedm
According to the article Proctor and Gamble are dramatically scaling back of targeted ads on Facebook because they have determined them to be ineffective and they could get better results with other types of marketing.
I think many of us have often thought that there are some saturation issues with Facebook and there is definitely some favoritism going on with ad placements. I've long thought that this would catch up with FB sooner or later. I've had several campaigns on FB be overshadowed by those that offer bigger budgets to FB and I know they had to do it. They don't have a choice but to satisfy the big shots. However, if in fact the big companies start scaling back their ad spend due to ineffectiveness, as I think will continue, then the smaller advertisers will likely start becoming more appealing to FB once again. There was a time when they loved us small spenders, then they got cocky and started putting restrictions on us due to the pressures lobbied by the big firms to push us out a bit. I'll bet they start finding new ways to increase spending by the smaller budgets now that they are under scrutiny by the big companies with regards to their targeted ads effectiveness.
That's the summary of an article I read today at Pacedm
According to the article Proctor and Gamble are dramatically scaling back of targeted ads on Facebook because they have determined them to be ineffective and they could get better results with other types of marketing.
I think many of us have often thought that there are some saturation issues with Facebook and there is definitely some favoritism going on with ad placements. I've long thought that this would catch up with FB sooner or later. I've had several campaigns on FB be overshadowed by those that offer bigger budgets to FB and I know they had to do it. They don't have a choice but to satisfy the big shots. However, if in fact the big companies start scaling back their ad spend due to ineffectiveness, as I think will continue, then the smaller advertisers will likely start becoming more appealing to FB once again. There was a time when they loved us small spenders, then they got cocky and started putting restrictions on us due to the pressures lobbied by the big firms to push us out a bit. I'll bet they start finding new ways to increase spending by the smaller budgets now that they are under scrutiny by the big companies with regards to their targeted ads effectiveness.