Hi all smart marketers! I'm new here, and this is my first thread!
I'm running a campaign on PropellerAds and I'm sorting out all the bad placements with the strategy of blacklisting a Zone ID ones it has spent 1x offer payout (I'm on a tight budget).
I have seen some good converting placements, so I know my funnel works, but there's really not many of them. Most of the placements are not converting at all.
I have spent quite a lot of money on this part of the optimization alone, and it's like the bad placements just keeps on coming..!
Furthermore the bid prices have gone up, so my margin is also pretty much gone...
My questions are:
1. How would you optimize placements on PropellerAds (or any pop traffic source)?
2. I've spent $100 on this campaign, so far testing offers, landing pages, OS and A LOT of placements. The best combination gave me a -25% ROI, but since bid prices has raised I'm now far from profit (-60% ROI)... Should I just kill the campaign and move on? When would you kill it?
Thanks guys, hope you'll post a comment and discuss with me how to deal with placements on pop traffic!
I'm running a campaign on PropellerAds and I'm sorting out all the bad placements with the strategy of blacklisting a Zone ID ones it has spent 1x offer payout (I'm on a tight budget).
I have seen some good converting placements, so I know my funnel works, but there's really not many of them. Most of the placements are not converting at all.
I have spent quite a lot of money on this part of the optimization alone, and it's like the bad placements just keeps on coming..!
Furthermore the bid prices have gone up, so my margin is also pretty much gone...
My questions are:
1. How would you optimize placements on PropellerAds (or any pop traffic source)?
2. I've spent $100 on this campaign, so far testing offers, landing pages, OS and A LOT of placements. The best combination gave me a -25% ROI, but since bid prices has raised I'm now far from profit (-60% ROI)... Should I just kill the campaign and move on? When would you kill it?
Thanks guys, hope you'll post a comment and discuss with me how to deal with placements on pop traffic!