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3 Common Mistakes That Are Ruining Your Email Marketing Strategy

Discussion in 'Email Marketing' started by simonbrep, Jul 9, 2017.

  1. simonbrep

    simonbrep Service Manager Service Manager affiliate

    With so many layers to email marketing the act of starting out on your email marketing journey can seem pretty daunting at first sight.

    Developing a good email marketing strategy takes a lot of experience, a lot of mistakes, a lot of successes.

    If you haven’t yet reached guru status or if you are a newbie to email marketing i thought I would point out 3 of the most common email marketing mistakes that I see spring up all of the time.

    Not only are these common to those starting out, but also to experienced emailers.

    Hopefully you will find these useful and avoid making them if you haven't made them yet or stop making them right away if you have!

    #1 Bad A/B Testing Decisions - sample size too small / too many variables
    #2 Bad Email List Hygiene - old inactive data / .gov or .edu domains / spamtraps / not niche relevant
    #3 Badly Worded Subject Lines - too clever / irrelevant to email content / typos / wrong language (?????)

    I go into all of these in more detail, let me know if you come across these or if there any others that you think are worth mentioning


    #emailmarketing #email #marketing #emaildata #emailists

    3 Common Mistakes That Are Ruining Your Email Marketing Strategy -
     
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  3. itstrisha

    itstrisha Affiliate affiliate

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    Right!! You have actually portrayed the major mistakes that people usually do while applying an email marketing strategy. I guess this would help a lot of people to improvise the results they are getting from their current email marketing strategy.

    People must take care of their database and keep renewing it time to time for better response rate.
    Subject lines play an important role in attracting the target audience and encourage them to open your emails. In short, it increases the open rate of your email.

    Keep posting such meaningful information. Great Job! :)
     
    Last edited by a moderator: Nov 20, 2018
  4. thelegend

    thelegend Affiliate affiliate

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    Thats nice,its helpful for me as i am a beginer in email marketing
     
    simonbrep likes this.
  5. martinsmith

    martinsmith Affiliate affiliate

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    Very well explained... these tips are useful while running email marketing...
     
  6. 19Joshua86

    19Joshua86 Affiliate affiliate

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    Totally agree with you.
    Sometimes I'm spending hours to write an attractive subject line. It really means that the letter will be opened.
    Everyone should remember that a letter may go to the spam folder. To prevent this situation I always verify emails, and I don't send letters to people whose emails are invalid. I use Snovio to do it.
    In my opinion, one of the biggest mistakes is lack of follow-ups. I lot of people pay attention to letters after the third or fourth one. That's why I send follow-ups with drip campaigns.
     
  7. Graybeard

    Graybeard Well-Known Member affiliate

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    In yo' face pop-in email subscribe boxes 1 second after you open a website -- reeks of desperation and manipulation.
    Why would I even consider subscribing? I haven't even seen what you offer --LAME
    Email news letter links that trigger an email subscribe box 1 second after you open the link --DOUBLE LAME!
    If you cannot even figure out how not to do that ... Well -- [x] CLICK
     
  8. Neha@22

    [email protected] Affiliate affiliate

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