Would you rather invest in better content or stronger backlinks if your budget only allowed one?

[jorge1243]

If you had to choose only one due to a limited budget, where would you invest first? Would you focus on creating higher quality content or building stronger backlinks?

 

[T J Tutor]

Content always. Buying backlinks is not appropriate. It will cause huge issues. The SEs know when they see purchased backlinks. They keep a record. You will be penalized for using them. The "backlink game" is over. Backlinks should come from your, or a team members, efforts of contacting those who have sites in your niche, and those associated with your niche, and building relationships with them by trading content that supports one another. Natural backlinking is what the algorithms looks for and they have become exceptionally good at it.

Content is king and traffic is Queen.

Make sure to build the content and link relationships with sites whose Domain Authority and SE Rankings are the same or better than your own. This is a MUST!

 

[jorge1243]

Content always. Buying backlinks is not appropriate. It will cause huge issues. The SEs know when they see purchased backlinks. They keep a record. You will be penalized for using them. The "backlink game" is over. Backlinks should come from your, or a team members, efforts of contacting those who have sites in your niche, and those associated with your niche, and building relationships with them by trading content that supports one another. Natural backlinking is what the algorithms looks for and they have become exceptionally good at it.

Content is king and traffic is Queen.

Make sure to build the content and link relationships with sites whose Domain Authority and SE Rankings are the same or better than your own. This is a MUST!

i think you are talking about general backlinks strategy, but what if we use niche relevant backlink, would the blog be penalized after that ?

 

[T J Tutor]

i think you are talking about general backlinks strategy, but what if we use niche relevant backlink, would the blog be penalized after that ?

I spoke to that. Yes, the links must be niche relevant, but the issue is the SEs are gathering data daily on the links that providers (commercial providers) are selling or trading. When the SEs see the same link on multiple sites in short periods of time they flag them and then consequently flag the sites. Your sites are not the only place a purchased link will be installed. They are used over and over and can be found on far more sites than the SEs consider natural, or normal, linking.

Buying and selling links has gone the path of buying and selling followers, likes, etc. It simply results in a penalty sooner, sometimes later, but the penalties always come. There is always an accounting when it involves the SEs. These practices are just not worth the money and the detriment they can, and likely, will cause.