I've noticed something that few sites I'm tracking have fewer backlinks than their competitors, but they're consistently outranking them for competitive keywords.
Well, the common pattern could be:
- Strong topical coverage (covering every subtopic in a niche)
- Internal linking that's actually well thought out
- Regular content updates instead of publishing hundreds of new pages
- Better user engagement metrics
And, I've also seen websites with stronger backlink profiles that slowly lose rankings. So, I'm curious if anyone else has observed the same thing.
Do you think topical authority has become a bigger ranking factor than backlinks?
Would love to hear some REAL experiences.
Well, the common pattern could be:
- Strong topical coverage (covering every subtopic in a niche)
- Internal linking that's actually well thought out
- Regular content updates instead of publishing hundreds of new pages
- Better user engagement metrics
And, I've also seen websites with stronger backlink profiles that slowly lose rankings. So, I'm curious if anyone else has observed the same thing.
Do you think topical authority has become a bigger ranking factor than backlinks?
Would love to hear some REAL experiences.
