What Makes A Banner Successful

[Mobifix5]

Besides colours, what other ingredients makes one banner stand out from the rest and be successful gathering traffic?

 

[T J Tutor]

Besides colours, what other ingredients makes one banner stand out from the rest and be successful gathering traffic?

Demographics, offer, copy, traffic source, call to action, trigger, and angle.

 

[AffiliatePartner]

Think about the content on the site where you are placing the banner.

why is the customer here?
What are they looking for?
What product will be helpful to them?

And you can do the same if you have a product looking for a place to place a banner.
Where will my potential customers hang out?

 

[cashmoneyaffiliate]

Angle, colours and a clear call to action are probably the most important.

 

[Mobifix5]

Thanks for the good replies to my question.