I don't really understand the questions. Do you mean what kind of promotion such as a discount of freebies?Buy 1 Get 1?
I think it depends on the product.
My recommendation is to run CPL offers to begin with... get your feet wet while bringing in some revenue. make adjustments as you get feedback from the sponsor... if there are a few sources that are requesting more traffic, it may be time to split test those sources on a PPS / PPT model. The majority of the time you'll find the Sale / Trial mode to be more lucrative. All speculation until you test tho. We run Sale / Trials and Leads all with a lot of success.
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