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what is the difference between content and copy?

Discussion in 'Copywriting' started by cureyourhair, Apr 24, 2018.

  1. cureyourhair

    cureyourhair Affiliate affiliate

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    what is the difference between content and copy?
     
  2. CPA Evolution
  3. mitchell2425

    mitchell2425 Affiliate affiliate

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    Content comes in many formats while copy provides the information the buyer needs in order to make the decision to purchase.
     
  4. Ben@Advidi

    [email protected] Affiliate Manager Affiliate Manager affiliate

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    There are many definitions, but generally speaking, "content" is educational/entertaining while "copy" coerces a particular action.

    This definition breaks down when you consider something like product descriptions or a technical manual. I'd call that copy, not really content, but it's not necessarily persuasive. So there are many types of copy. Some of it is "I know it when I see it"
     
  5. Bourney

    Bourney Banned affiliate

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    Well now it is getting clearer
     
  6. Be my affiliate

    Be my affiliate New Member Marketplace Seller affiliate

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    wow! Reading the replies has made me realize that I also never knew the difference. Thanks to the informative replies. :D
     
  7. Graybeard

    Graybeard Well-Known Member affiliate

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    In the global context there may be little difference. A newspaper article in the newsroom is referred to as;


    DIRECTIONS FOR PREPARING COPY
    CONTENT is an Internet buzz acronym, that was popularized by SEO *gurus* referring to the story, article or blog post's text [copy] or <BODY> content</BODY> It became to be in widespread use maybe 3 years ago in this definition.

    ADVERTISING COPY
    So, you are right and you are wrong -- it depends on your line of work ;)
     
    Eve Jones and azgold like this.
  8. Eve Jones

    Eve Jones Affiliate affiliate

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    Now this is what I can recommend to be referred.
     
  9. chanel majic

    chanel majic Affiliate affiliate

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    Copywriting is written content passed on through online media.
     
  10. Mansi shrivastav

    Mansi shrivastav Affiliate affiliate

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    There are many differences in between copy and content but the simple difference is copy provides information for buyer needs in order and this is a particular action and content comes in many formats but the content is entertaining.
     
  11. Graybeard

    Graybeard Well-Known Member affiliate

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    • Content is (in a www context); written articles, images. videos, podcasts
    • Ad copy is; selling points, touchpoints, also generally short persuasive statements.
    • Technical writing is; some sort of instructions about the product's use and maintenance.
     
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