what is the difference between content and copy?

[Busida]

Copy is written communication used to persuade an audience to take an action or to raise their awareness of a brand. For example, ads, email marketing, landing pages, brochures. Content is information communicated to an audience through media, Copy, videos, infographics, podcasts, blogs, articles and other stuff. Web content can take written form and still not be considered copy, it’s easy to get confused. Just keep this old adage in mind: content tells, copy sells. So, th matter here is not to distinguish these two things, the matter here is to have a particular approach to your work.

 

[Graybeard]

Copy is more or less a 'Sales Pitch' that employs trial closes and CTA events --with the ojective of creating a conversion of some sort.
Persuading a person to do something or take some action.