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The leads came from low traffic volume website ids ! what should i do ?

Discussion in 'Testing, Optimization and Scaling' started by bilelbboy, Aug 31, 2018.

  1. bilelbboy

    bilelbboy Affiliate affiliate

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    Hello Guys
    I'm A beginner in CPA marketing, I know the basics and have run a lot of campaigns before but never made it to the green section. Yesterday I tested an offer with direct linking and received about 20,000 visitors and 4 conversions. So I think the first thing to do is to filter website is that i did received the conversions from, But the problem is that those website provide such low traffic volume !!
    I was thinking in testing the offer again but this time with a landing page since i used popunder traffic !
    what should i do in this case ? and if i'm not on the right track on the optimization process, what should you instead then ??
    thanks in advance ^^
     
    Nanette and chanet like this.
  2. Voluum
  3. Paid Affs

    Paid Affs Affiliate Manager Affiliate Manager affiliate

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    Hi, You are on the right track dear.. keep it up:)

    Test then optimize then test then again optimize for more good results.

    And yes landing page important if traffic type is pop/ppv for filter bad/low quality traffic and sources.

    Good Luck.:affiliatefix:
     
    bilelbboy likes this.
  4. Nanette

    Nanette Affiliate affiliate

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    Try A Sqeeze page or landing page integrated with Your email autoresponder
    You now have their email address and can automatically send out a response from Your autoresponder.
    Shew 20,000, that's alot!
    :)
     
    thehustler likes this.
  5. bilelbboy

    bilelbboy Affiliate affiliate

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    Thanks Alot, Yeah i will do that and keep you updated with the results ^^
     
  6. bilelbboy

    bilelbboy Affiliate affiliate

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    Emmm Yes i know but now i'm trying to focus in making this campaign profitable so For the moment i'm gonna avoid emails but yeah i will try a landing page.
    thanks for the tip thought ^^
     
    JonathanB likes this.
  7. nasterkreed

    nasterkreed Affiliate affiliate

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    first you can start building blacklist to remove high-cost low-profit sites
    after you will have enough data you can build a whitelist and target selected profitable websites only
     
    JonathanB and bilelbboy like this.
  8. Graybeard

    Graybeard Well-Known Member affiliate

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    Low Volume and High Conversion -- if the traffic and conversions are legit -- what's wrong with this?
     
    bilelbboy likes this.
  9. bilelbboy

    bilelbboy Affiliate affiliate

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    Yeah i did exclude some websites and i'm testing again hope it gets well thanks
     
  10. bilelbboy

    bilelbboy Affiliate affiliate

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    by low i mean really low ! about 40 impressions and one conversion !!
     
  11. Certified
    tyoussef

    tyoussef Moderator moderator Certified Vendor Service Manager affiliate

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    just try to collect more good placements, that's it, and create a whitelist campaigns, if you can't blacklist bad placements and still be in +ROI.
     
    bilelbboy likes this.
  12. thehustler

    thehustler Affiliate affiliate

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    Imagine if he had auto-responder sending to 20,000 people and even 5000 of them opens and 1000 converts assuming the CPA offer payout is $1.5, he banked $1.5 k. :)

    So much money he just left out. xD
     
    bilelbboy likes this.
  13. bilelbboy

    bilelbboy Affiliate affiliate

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    I think i"m gonna do that ! But something wierd happend ! I blaclisted a website that costs me about 6$ without any conversion at all ! And relunch the campaign with 15$ ( knowing that that i spend only 20$ on it before) but the conversion rate went down !! I think i'm gonna lower my CPM becaus i put the highest bid in the market !! Wierd, even i blacklisted a website that was costing me about 25% the conversion rate went low !! Don"t understand and i'm getting confused !
     
  14. Graybeard

    Graybeard Well-Known Member affiliate

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    It may be a statistical anomaly too -- sales (or conversions) will often run is streaks with low volume. Over 100 K hits a day for a few weeks is a more accurate statistic -- albeit an expensive test.
     
    bilelbboy likes this.
  15. bilelbboy

    bilelbboy Affiliate affiliate

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    I would do that if i had a larger budget, I'm only with 1500$ remain in my total budget and as you know CPA costs alot
     
  16. Graybeard

    Graybeard Well-Known Member affiliate

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    You do not have enough hard data to make an informed decision.
    First of all, these conversions are PEOPLE: what do these people have in common?
    • Geo
    • Browser
    • OS
    • Language
    • Time of day
    • Method of a sales transaction?
    The PEOPLE that you can prove as real people that dropped-off the sales funnel
    • where did they fall off and what were the common denominators?
    You will maybe never know all of these factors but how many do you know for fact?

    It takes either luck or big money to play a numbers game -- I call this *shotgun marketing* because if you shoot enough times in the woods with a shotgun you will inevitably hit something -- (hopefully not another hunter).
     
    mmosharov and bilelbboy like this.
  17. bilelbboy

    bilelbboy Affiliate affiliate

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    Emm Yeah you might be right, i understand your point, I'm gonna try to make a lander this time with excluding some really non-profitibale website ids, and see the results
     
  18. bilelbboy

    bilelbboy Affiliate affiliate

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    Today I tested 3 landing pages and I don't think there was much different in CR between them but regarding the traffic amount I think the 152 clicks in 4500 visits is quite good, what do you think (results in the picture) ?

    Now I relaunch the campaign and excluded all the website that were loosing More than 2 times what offer pays you and trying to figure new placements so I can create a whitelist id campaign?

    Till now:
    Spend: 48$
    Earned: 10$

    Need your opinion guys ?
    thanks
     
  19. Graybeard

    Graybeard Well-Known Member affiliate

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    152/4500
    .03377777777777777777
    3.38% CTR to what?

    (popunder) LP => Offer (*money shot*)

    I am getting 6% to 14% LP => Offer ([white label website] (*money shot*))

    Your loss ratio is 4.8:1 If it's a one time payout ...
    You started with 1:5000 ^^^

    What is the payout per conversion?

    You are talking apples then peaches?
     
  20. bilelbboy

    bilelbboy Affiliate affiliate

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    hhhh i'm sorry but i didn't understand most of what you've said, could you be a clearer please, what do you mean bu apple then peaches ? is this a bad thing? and what is the loss ratio? what does it mean? the CTR I was talking about is LP => Offer. And also what do you mean by Money shot ? The conversion payout is 0.55$
     
  21. Graybeard

    Graybeard Well-Known Member affiliate

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    or is perceived as essential to the overall importance or revenue-generating potential of the work.[​IMG]More at Wikipedia here used as the *money potential*

    3 Easy and Accurate Ways to Calculate Free Cash Flow for Your Business
    How you calculate growth potentials in business cash flows

    Loss ratio - Wikipedia
    Same principals applied to most advertising that has no ROMI value (branding or residual marketing value)

    $48 - $10 = $38 Lost in advertising on a cash on cash basis ROI is a misused indicator ---advertising is only one expense in an affiliate business.

    4.8:1 for every $1 earned you are spending $4.80

    so

    10/.55
    18.18181818181818181818

    WAT? are you rounding?

    Anyway, that is way too little pay-out to pay for the ads.
    Find a better paying offer for the same type of ads.
     
MI