This morning, as I was scanning the news online, I happened upon an article by Jeff Bullas, titled, The Hard Truth About Social Media And What You Need to Do About It
Bullas begins by talking about the 'old' days of social media, "This was global and virtual connections at scale."
He then takes us to social after it came to life, "This mass community made content move, drove traffic and brand awareness."
That's when the bottom drops out and Facebook introduced it's 'pay to play' business model, where they control what readers see and if you want exposure, you need buy advertising.
According to Bullas, Twitter and IG are on the verge of switching to same type of model. Great.
Luckily, the author shares some solutions to help keep you in the game and in more control of your social media leads:
The first order of business is stay current of trends and changes within the social platforms.
After that, Bullas recommends the following:
My Personal Take-aways of this Article In One Sentence
Social media has evolved and if we want our piece of that traffic pie, we have to evolve with it.
Your Take-aways?
Do you agree with the author's points and suggestions?
Do you or do you plan to instigate the recommendations?
Bullas begins by talking about the 'old' days of social media, "This was global and virtual connections at scale."
He then takes us to social after it came to life, "This mass community made content move, drove traffic and brand awareness."
That's when the bottom drops out and Facebook introduced it's 'pay to play' business model, where they control what readers see and if you want exposure, you need buy advertising.
According to Bullas, Twitter and IG are on the verge of switching to same type of model. Great.
Luckily, the author shares some solutions to help keep you in the game and in more control of your social media leads:
The first order of business is stay current of trends and changes within the social platforms.
After that, Bullas recommends the following:
- Take control of your traffic by collecting email addresses. He says that email marketing is not going away anytime in the near future, so it is a good way to keep those leads without relying on any social media platform.
- He also suggests investing in an automation platform to help you be efficient and scale your marketing efforts.
- Publish your best content on other sites, such as LinkedIn, Medium, Flipboard and Slideshare
- Track and measure your progress. The old 80/20 rule applies, even to social media. Concentrate most on the 20% of viable leads.
- IF you are tracking and measuring your efforts and know what's working, buy social traffic. If you are not tracking, save your money.
- Be patient. Don't expect your social accounts to skyrocket your profits overnight. To quote Bullas, "Create pillar content around your key phrases you want to be found for on a Google search. Digital marketing is an asset build."
- Network with influencers and work with JV partners for mutually beneficial relationships. Networking and relationship building still works. Now, thanks to the internet, they're global rather than local.
My Personal Take-aways of this Article In One Sentence
Social media has evolved and if we want our piece of that traffic pie, we have to evolve with it.
Your Take-aways?
Do you agree with the author's points and suggestions?
Do you or do you plan to instigate the recommendations?
