Picking an offer and Initial Strategy

[Aspir3]

Hey everyone glad to be a part of this forum.

I'm currently doing research to find an affiliate offer and since I'm new to affiliate marketing I'm not sure if I should stick to looking for SOI offers or aim a bit higher and choose an offer that pays way more like ($20-$100) for example. The reason I'm asking this is because the strategy that I plan on using is PPC on social media sites and then send traffic to a landing page (and possibly collect emails) then send them to the actual offer itself.

Sidenote: I have prior experience running an FBA business where I used ppc to drive traffic to my product and generate sales on amazon and by placing ads on social media (Facebook) as a mini sales funnel back to my product.

Like I said before I'm at a crossroads as to whether I should stick to smaller offers to get my feet wet or go bigger? since I'm not too much of a newbie, but I'm still new, but as we all know there's always something new to learn on every journey.

Thanks for your time. I'm ready to prosper.

 

[T J Tutor]

The higher paying offers typically do require a bit more sophistication in their funnels. They are well worth pursuing, but you do need to pay close attention to the details of popularity, typical ROI's, loads of research on the niche, loads of research on your competitors. Angles, hooks, and triggers really need to be dialed in. Split testing landers, creatives, and all funnel aspects is a must!

 

[Graybeard]

PPC bid /20 = conversion CPA
20 is just an estimated value
until you have empirical conversion rates ... (the unknown)
1:20 is only 5%

Thing is: I like 500-1000 clicks to assess the ratios

and by placing ads on social media (Facebook) as a mini sales funnel back to my product.

I would start with a median conversion, using that data; if that data is relevant, (product segment and affinity), and not too old (past few years.)

 

[Aspir3]

The higher paying offers typically do require a bit more sophistication in their funnels. They are well worth pursuing, but you do need to pay close attention to the details of popularity, typical ROI's, loads of research on the niche, loads of research on your competitors. Angles, hooks, and triggers really need to be dialed in. Split testing landers, creatives, and all funnel aspects is a must!

Thanks. I figured there would be a lot of research lol and yeah I expect to do a lot of fine tuning to get consistent conversions

 

[superproduct]

It is better to start with smaller budgets, so FB will better optimize traffic. FB reasoned like this: I need to spend 120 Euros per day as efficiently as possible. Or if you put in for example 20 euros a day, then he will reason that he needs to spend 20 euros a day as efficiently as possible. As you can imagine, with a smaller budget, FB algorithms have more time to deliver your ads to the right audience.