Need help! my math for PopAds showed disaster

[UncleScrooge]

Here's the issue. Have a problem with math (though i always enjoy calculate things and do it well). Something is wrong here.
I previously (abt 2 weeks ago) asked quite similar question, though got no replies. Hope this time someone can explain)

I am ready to launch sweeps for Brazil.
Payout = $0,26

Decided to start with PopAds.

But!

• avrg bid on Popads in Brazil is around $2,2-$3 (CPM, not 1 view).
• If we propose 1% CTR, then CPC = $0,22.

But how on earth you can be profitable if payout almost equals CPC?! Answer is "you cant".

Means to be profitable:

• either your CPM need to be somewhere closer to $0,22 with CTR 1%
• or your CTR need to be 10% with recommended bid price ($2,2 CPM)
• All in all, If you'll keep general conversion rate (for prelander+lander) around 11-12% (dont know if thats realistic) you should be good (around 30% ROI)

Only problem is that option "cpm closer to $0,22) is 10x lower then "average bid" and when you enter your bid as $0,00022 ($0,22 CPM) you expected to get "less then 1k impressions per day" and your # in bidding row is 27. Means even without blacklisting and with only raw targeting (carrier+geo+mainstream) you'll get less then 10 clicks a day and it will be very low quality traffic, so chances are you'll get none.

But if i keep the bid at "recommended" level, i need to get CTR 10-15% to be profitable. Is that CTR even possible?

Main question: Where is a mistake in my calculations? Is CTR 10-15% possible in sweeps with good traffic?

Also, bit more questions

Question 2: what is avrg CTR to be expected in popAds on sweeps vertical in tier 2-3 Geos? I estimated 1-1,5% at max,but maybe it can be much higher?
Question 3: What is avrg CR for prelander+lander combined for sweeps in tier 2-3 Geos? I expect 15-20% is maximum, probably closer to 10% max


And a little add-on.
On campaign creation tab, i made some targeting tweaks (geo, language, specific carrier, mainstream) - very basic.
But even when i entered the recommended avrg bid price ($2,8-$3 CPM), i got the message that i can expect.. mere 3k impressions/day. Wow. Its... well, its nothing.
Means no matter how i play with bids, i'll get 3k impressions/day max. Period. Whats there to fight for?
PopAds do not have enough 3g traffic from specific carrier? What network i need to go to then?

Help & advice is veeery much appreciated!

 

[UncleScrooge]

37 views, 2 days passed and not even 1 reply... Quite dissapointing, guys. That was a serious question, really need a helping hand here!

 

[T J Tutor]

It's the weekend, sometimes it's slow here on the weekends. I've been jammed up for days with business responsibilities. We'll get with you tomorrow, Monday. Be patient.

 

[rootegy]

i cant get what do u want man ?

why all these operations to join an ad network ?
just join it and test it for 1 week to see the best of it
if its good then stay there

 

[rootegy]

Note: i dont recommend PopAds.net ad company for u
cuz it shows blocked ads for google and u'll have blocked resources in your webmaster tool which will be bad for your site

 

[game333]

Here's the issue. Have a problem with math (though i always enjoy calculate things and do it well). Something is wrong here.
I previously (abt 2 weeks ago) asked quite similar question, though got no replies. Hope this time someone can explain)

I am ready to launch sweeps for Brazil.
Payout = $0,26

Decided to start with PopAds.

But!

• avrg bid on Popads in Brazil is around $2,2-$3 (CPM, not 1 view).
• If we propose 1% CTR, then CPC = $0,22.

But how on earth you can be profitable if payout almost equals CPC?! Answer is "you cant".

Means to be profitable:

• either your CPM need to be somewhere closer to $0,22 with CTR 1%
• or your CTR need to be 10% with recommended bid price ($2,2 CPM)
• All in all, If you'll keep general conversion rate (for prelander+lander) around 11-12% (dont know if thats realistic) you should be good (around 30% ROI)

Only problem is that option "cpm closer to $0,22) is 10x lower then "average bid" and when you enter your bid as $0,00022 ($0,22 CPM) you expected to get "less then 1k impressions per day" and your # in bidding row is 27. Means even without blacklisting and with only raw targeting (carrier+geo+mainstream) you'll get less then 10 clicks a day and it will be very low quality traffic, so chances are you'll get none.

But if i keep the bid at "recommended" level, i need to get CTR 10-15% to be profitable. Is that CTR even possible?

Main question: Where is a mistake in my calculations? Is CTR 10-15% possible in sweeps with good traffic?

Also, bit more questions

Question 2: what is avrg CTR to be expected in popAds on sweeps vertical in tier 2-3 Geos? I estimated 1-1,5% at max,but maybe it can be much higher?
Question 3: What is avrg CR for prelander+lander combined for sweeps in tier 2-3 Geos? I expect 15-20% is maximum, probably closer to 10% max


And a little add-on.
On campaign creation tab, i made some targeting tweaks (geo, language, specific carrier, mainstream) - very basic.
But even when i entered the recommended avrg bid price ($2,8-$3 CPM), i got the message that i can expect.. mere 3k impressions/day. Wow. Its... well, its nothing.
Means no matter how i play with bids, i'll get 3k impressions/day max. Period. Whats there to fight for?
PopAds do not have enough 3g traffic from specific carrier? What network i need to go to then?

Help & advice is veeery much appreciated!

$1 CPM for Brazil pops is pretty expensive, they usually cost 50% lower than that, but that will take your time and effort to dig these network.

20% CTR is very achievable, that will require greater optimization, kicking all the negative element that cause lower CTR. That you can check my thread where I made 6% CTR to 20% CTR in a few days.

Your calculation is just rough data, the real data comes after you do optimization.
Probably you can get $0.22 after every $0.05 spending, that depends on you.

 

[PetterRoch]

Here's the issue. Have a problem with math (though i always enjoy calculate things and do it well). Something is wrong here.
I previously (abt 2 weeks ago) asked quite similar question, though got no replies. Hope this time someone can explain)

I am ready to launch sweeps for Brazil.
Payout = $0,26

Decided to start with PopAds.

But!

• avrg bid on Popads in Brazil is around $2,2-$3 (CPM, not 1 view).
• If we propose 1% CTR, then CPC = $0,22.

But how on earth you can be profitable if payout almost equals CPC?! Answer is "you cant".

Means to be profitable:

• either your CPM need to be somewhere closer to $0,22 with CTR 1%
• or your CTR need to be 10% with recommended bid price ($2,2 CPM)
• All in all, If you'll keep general conversion rate (for prelander+lander) around 11-12% (dont know if thats realistic) you should be good (around 30% ROI)

Only problem is that option "cpm closer to $0,22) is 10x lower then "average bid" and when you enter your bid as $0,00022 ($0,22 CPM) you expected to get "less then 1k impressions per day" and your # in bidding row is 27. Means even without blacklisting and with only raw targeting (carrier+geo+mainstream) you'll get less then 10 clicks a day and it will be very low quality traffic, so chances are you'll get none.

But if i keep the bid at "recommended" level, i need to get CTR 10-15% to be profitable. Is that CTR even possible?

Main question: Where is a mistake in my calculations? Is CTR 10-15% possible in sweeps with good traffic?

Also, bit more questions

Question 2: what is avrg CTR to be expected in popAds on sweeps vertical in tier 2-3 Geos? I estimated 1-1,5% at max,but maybe it can be much higher?
Question 3: What is avrg CR for prelander+lander combined for sweeps in tier 2-3 Geos? I expect 15-20% is maximum, probably closer to 10% max


And a little add-on.
On campaign creation tab, i made some targeting tweaks (geo, language, specific carrier, mainstream) - very basic.
But even when i entered the recommended avrg bid price ($2,8-$3 CPM), i got the message that i can expect.. mere 3k impressions/day. Wow. Its... well, its nothing.
Means no matter how i play with bids, i'll get 3k impressions/day max. Period. Whats there to fight for?
PopAds do not have enough 3g traffic from specific carrier? What network i need to go to then?

Help & advice is veeery much appreciated!

With a $0.26 payout and average bids in BR sitting around $2.20–$3.00 CPM, the math looks impossible. If I get a 1% CTR, my CPC ends up at $0.22, which is basically my whole payout. To actually make a profit, I’d either need a 10–15% CTR at the recommended bid, or I’d have to bid way lower, but then I get zero traffic. Is a 10% CTR even possible on Pops, or is there a mistake in my calculations? Also, I’m curious what the average CTR and CR (prelander+lander) usually look like for Tier 2/3 geos in this vertical. One more thing—even when I use the recommended bid for BR carrier traffic, PopAds only estimates about 3k impressions a day. That seems super low for such a big market.

 

[ivanreach]

Here's the issue. Have a problem with math (though i always enjoy calculate things and do it well). Something is wrong here.
I previously (abt 2 weeks ago) asked quite similar question, though got no replies. Hope this time someone can explain)

I am ready to launch sweeps for Brazil.
Payout = $0,26

Decided to start with PopAds.

But!

• avrg bid on Popads in Brazil is around $2,2-$3 (CPM, not 1 view).
• If we propose 1% CTR, then CPC = $0,22.

But how on earth you can be profitable if payout almost equals CPC?! Answer is "you cant".

Means to be profitable:

• either your CPM need to be somewhere closer to $0,22 with CTR 1%
• or your CTR need to be 10% with recommended bid price ($2,2 CPM)
• All in all, If you'll keep general conversion rate (for prelander+lander) around 11-12% (dont know if thats realistic) you should be good (around 30% ROI)

Only problem is that option "cpm closer to $0,22) is 10x lower then "average bid" and when you enter your bid as $0,00022 ($0,22 CPM) you expected to get "less then 1k impressions per day" and your # in bidding row is 27. Means even without blacklisting and with only raw targeting (carrier+geo+mainstream) you'll get less then 10 clicks a day and it will be very low quality traffic, so chances are you'll get none.

But if i keep the bid at "recommended" level, i need to get CTR 10-15% to be profitable. Is that CTR even possible?

Main question: Where is a mistake in my calculations? Is CTR 10-15% possible in sweeps with good traffic?

Also, bit more questions

Question 2: what is avrg CTR to be expected in popAds on sweeps vertical in tier 2-3 Geos? I estimated 1-1,5% at max,but maybe it can be much higher?
Question 3: What is avrg CR for prelander+lander combined for sweeps in tier 2-3 Geos? I expect 15-20% is maximum, probably closer to 10% max


And a little add-on.
On campaign creation tab, i made some targeting tweaks (geo, language, specific carrier, mainstream) - very basic.
But even when i entered the recommended avrg bid price ($2,8-$3 CPM), i got the message that i can expect.. mere 3k impressions/day. Wow. Its... well, its nothing.
Means no matter how i play with bids, i'll get 3k impressions/day max. Period. Whats there to fight for?
PopAds do not have enough 3g traffic from specific carrier? What network i need to go to then?

Help & advice is veeery much appreciated!

For the volume issue, simple targeting on PopAds often throttles reach, so try scaling on Reacheffect where we have massive Brazil carrier inventory, or hit up @COOziv to get a whitelist of high-volume zones that actually convert for sweeps.

 

[AdsCompass]

Here's the issue. Have a problem with math (though i always enjoy calculate things and do it well). Something is wrong here.
I previously (abt 2 weeks ago) asked quite similar question, though got no replies. Hope this time someone can explain)

I am ready to launch sweeps for Brazil.
Payout = $0,26

Decided to start with PopAds.

But!

• avrg bid on Popads in Brazil is around $2,2-$3 (CPM, not 1 view).
• If we propose 1% CTR, then CPC = $0,22.

But how on earth you can be profitable if payout almost equals CPC?! Answer is "you cant".

Means to be profitable:

• either your CPM need to be somewhere closer to $0,22 with CTR 1%
• or your CTR need to be 10% with recommended bid price ($2,2 CPM)
• All in all, If you'll keep general conversion rate (for prelander+lander) around 11-12% (dont know if thats realistic) you should be good (around 30% ROI)

Only problem is that option "cpm closer to $0,22) is 10x lower then "average bid" and when you enter your bid as $0,00022 ($0,22 CPM) you expected to get "less then 1k impressions per day" and your # in bidding row is 27. Means even without blacklisting and with only raw targeting (carrier+geo+mainstream) you'll get less then 10 clicks a day and it will be very low quality traffic, so chances are you'll get none.

But if i keep the bid at "recommended" level, i need to get CTR 10-15% to be profitable. Is that CTR even possible?

Main question: Where is a mistake in my calculations? Is CTR 10-15% possible in sweeps with good traffic?

Also, bit more questions

Question 2: what is avrg CTR to be expected in popAds on sweeps vertical in tier 2-3 Geos? I estimated 1-1,5% at max,but maybe it can be much higher?
Question 3: What is avrg CR for prelander+lander combined for sweeps in tier 2-3 Geos? I expect 15-20% is maximum, probably closer to 10% max


And a little add-on.
On campaign creation tab, i made some targeting tweaks (geo, language, specific carrier, mainstream) - very basic.
But even when i entered the recommended avrg bid price ($2,8-$3 CPM), i got the message that i can expect.. mere 3k impressions/day. Wow. Its... well, its nothing.
Means no matter how i play with bids, i'll get 3k impressions/day max. Period. Whats there to fight for?
PopAds do not have enough 3g traffic from specific carrier? What network i need to go to then?

Help & advice is veeery much appreciated!

Hey! Your math is actually correct — that's exactly the problem with PopAds on low-payout sweeps offers. With $0.26 payout and CPM around $2.5-3, you need either a miracle CTR or conversion rate to break even. You're not missing anything.

The real issue here isn't your calculations — it's the traffic source:
1. CTR 10-15% on pops is unrealistic, 1-2% is the real world expectation. 2. CR for prelander+lander on sweeps in Tier 2-3 is realistically 8-15% on good days

So the math only works if you find cheaper CPM with decent volume — which means exploring other networks.
For Brazil pop traffic specifically, I'd suggest looking at AdsCompass — Brazil is one of the stronger GEOs there in terms of volume, and pop format is well covered with direct publisher sources, not resold traffic. Lower CPMs are more achievable when you're not competing in an oversaturated auction.