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TheOptimizer

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TheOptimizer Native
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Over the year that we just left behind, many advertising agencies and affiliate marketers expressed great interest towards native advertising. With over 1M+ live campaigns, 2019 marked another successful year for this ad format.

Obviously, traffic diversification needs and the buying power behind this ad format, are some of the top reasons why native ads are so successful.

To give you a better idea of what we are talking about, let’s check some numbers from some of the most reputable native advertising traffic networks.

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Source: SimilarWeb Pro

To translate the above numbers into campaigns, we went to our spy tool of choice (Adplexity Native) and take a look at the total number of campaigns during 2019.

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Source: Adplexity Native (camps running from 15-35 days)

Of course, this is just the tip of an iceberg compared to the actual numbers behind native ads during 2019, but you can still use this report data as an inspiration and make the best out of 2020 on native traffic.


Here's a brief of what's included in this report:

Traffic Volumes
Detailed overview of Taboola, Outbrain, Yahoo Gemini / Verizon Media, MGID, Adskeeper, RevContent and Content.ad traffic by country.

Full Referral List
Curious to know where native networks get their traffic from? You can find the full list in our report files and run some healthy manual spy over top volume sites.

Number of Detected Campaigns
2019 had over 1M+ live campaigns and we broke them down by targeted Device, Country, Traffic Network as well as Offer Networks and Trackers.

Top Running Ads
We know not all campaigns may have been successful, but looking at their numbers it’s clear that the profitable ones have run for quite a while.
Check out the Top 15 Ads by traffic network.

Demographics
Included in the report you will also find a break down of each traffic network by age and gender.

Get the Full Report Here >>
 
Very Cool!

I like this!

Definitely awesome mobile native results!

Notice the 2 to 4 week campaign life, that's been my general experience as well. Intelligence platforms gave us highly competitive options, but significantly shortened campaign durations. There's always a trade off with adding tech like that.

This is why we need to keep adding campaigns, keep testing, etc., etc., to be significant in the earnings.

Great report TheOptimizer!
 
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