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Mobile CPI Fraud in 2019.

Discussion in 'Mobile Marketing' started by Deepika Gabani, Jan 24, 2019.

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  1. Deepika Gabani

    Deepika Gabani Affiliate affiliate

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    It's Time to Get Serious About Affiliate Fraud.

    What are the Methods to identify it????
     
    Last edited: Jan 24, 2019
    Brijesh Soni, adda_da and Bhavin Shah like this.
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  3. awesomesauce

    awesomesauce Active Member affiliate

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    Your question is not clear.
     
    Deepika Gabani likes this.
  4. Ruxandra PopCash

    Ruxandra PopCash Traffic Manager Traffic Manager affiliate

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    What kind of fraud are we talking about exactly? Can you share more details?
     
  5. John aka

    John aka Affiliate affiliate

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    In my opinion most of CPA network just fraud
     
    Deepika Gabani likes this.
  6. Deepika Gabani

    Deepika Gabani Affiliate affiliate

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    Actually I'm asking fraud in Mobile CPI like, Fake Installs, Postback Fraud, non-human traffic, Botnets proxy ,incorrect use of creatives , incentivized fraud , New Device fraud.
     
    Last edited: Jan 26, 2019
  7. Graybeard

    Graybeard Well-Known Member affiliate

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    That's like a politician's promise to eliminate crime, poverty or war -- laughable in the real world.
    There are always new fraud detection methods -- some SaaS being offered -- you are just not in the loop ;)

    Here is the latest entry: Adjust Announces Acquisition of Unbotify - Mobile ID World
     
  8. Deepika Gabani

    Deepika Gabani Affiliate affiliate

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    Thanks Good to know, But its really true. And does detection tools works in reality..
     
  9. voluum

    voluum The Dojo Member Service Manager affiliate

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    @Deepika Gabani I don't know if you've heard about it but Anti-Fraud Kit came out of beta earlier this week and it's been receiving some pretty good feedback in general.
    It helps with detecting bots/fraud/invalid traffic - flags a visit or a click as suspicious and then displays the data for you in the panel and exports it to a CSV report. You can then block unwanted traffic using IP addresses/IP ranges/user agent names.
     
    Deepika Gabani and T J Tutor like this.
  10. Graybeard

    Graybeard Well-Known Member affiliate

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    Bottom line:10% to 30% are the ad network *click* fraud results when I tested last year -- that's mostly padding on the network's delivery count and what was actually received (I have actual server logs proving this -- not blind accusations and tools making charts :p) -- I am assuming it is not intentional fraud -- just sloppy programming and popunders that were blocked by the users browser (possibly) -- the testing was 80K adult popunders.

    To a certain degree; traffic bought from these traffic networks was not much real click fraud -- seems it was all the bogyman's fault :D This is a cost of doing business just like shoplifting is in retail businesses.

    The ad that the network sells me for $1 might really cost $1.10 to $1.30 <<< I just look at it this way and don't sweat the small shit ...
     
    Deepika Gabani likes this.
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