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[LosPollos]

TOP-20 by eCPM in Adult Games: Austria Takes Second Place

Our weekly eCPM report brings new leaders that haven’t appeared in the rankings for a while. Austria, with $70.3, secures an impressive 2nd place in the Adult Games vertical.

TOP-20 Countries by eCPM (Adult Games):

1. New Zealand — $79.1
2. Austria — $70.3
3. Australia — $65.4
4. Italy — $59.8
5. USA — $52.6
6. Canada — $51.8
7. Belgium — $47.3
8. France — $45.8
9. Germany — $41.2
10. United Kingdom — $37.5
11. Netherlands — $36.9
12. Spain — $34.7
13. Greece — $31.8
14. Turkey — $29.4
15. Israel — $26.3
16. Switzerland — $24.1
17. Japan — $23.8
18. Portugal — $19.5
19. Poland — $16.4
20. Czech Republic — $13.7

Key patterns:

• Localize creatives and landing pages for the Austrian market: German is the primary language, but Austria is multilingual, so testing other languages can also pay off.
• Adult content is legal in Austria, as long as you comply with advertising platform policies.
• Competition is lower compared to other Western GEOs, while lead value remains very high, confirmed by both eCPM levels and payouts.
• The average age is around 42, meaning there’s a large, solvent adult audience.

 

[LosPollos]

TOP-20 by eCPM in Adult Dating: Australia Takes the Lead

The last Friday of September means it’s time for our weekly eCPM digest. This week, Australia tops the ranking with $67.9.

TOP-20 countries by eCPM (Adult Dating):

1. Australia — $67.9
2. New Zealand — $58.5
3. Denmark — $54.2
4. Slovenia — $53.6
5. Belgium — $49.8
6. United Kingdom — $48.3
7. Switzerland — $46.9
8. Canada — $44.7
9. USA — $44.2
10. Israel — $42.8
11. Finland — $39.5
12. Norway — $36.4
13. Germany — $33.5
14. Austria — $31.1
15. Croatia — $28.3
16. Luxembourg — $25.7
17. Sweden — $23.2
18. Netherlands — $21.9
19. Ireland — $20.4
20. Kazakhstan — $19.6

Insights for affiliates:

• Spring in Australia runs from September to November, and dating activity spikes during this period. It’s the perfect time to boost up your campaigns.
• Australia’s time zone is 6–8 hours ahead of Europe, so keep this in mind when scheduling campaign launches.
• New Zealand ranks second. If Australia isn’t the right fit for your targeting, New Zealand can be a strong alternative.

 

[LosPollos]

TOP-20 by eCPM in iGaming: Italy #1​

Hello everyone! We’ve got a fresh eCPM update in iGaming. Italy takes the lead this time, ranking #1 with an impressive $186.5. This result once again proves the high level of competition on the local market and the attractiveness of this GEO for affiliates.

TOP-20 countries by eCPM (iGaming):​

1. Italy — $186.5
2. Azerbaijan — $180.1
3. Switzerland — $126.5
4. Australia — $119.5
5. Egypt — $87.8
6. United Kingdom — $61.1
7. Netherlands — $55.8
8. Spain — $49.4
9. GCC — $38.8
10. Turkey — $37.8
11. Canada — $34.4
12. Germany — $33.7
13. USA — $32.6
14. Poland — $30.8
15. Russia — $27.7
16. France — $25.1
17. Brazil — $22.2
18. Austria — $22.0
19. Sweden — $21.1
20. Belgium — $19.8

Insights for affiliates:​

• Focus on SEO content. With virtually all forms of gambling promotion banned, the main strategy for affiliates is to create high-quality content sites.
• Language localization is very important: landing pages, pre-landing pages, and advertisements must be translated into Italian, and understanding the cultural context is a big plus. For example, the number 17 is considered unlucky in Italy (like 13 in other countries) and should not be used in creative content.
• There are alternative advertising formats, such as Facebook groups and communities. Content is published there in the form of advice, analytics, and discussions. Affiliates carefully embed links to their websites (SEO landing pages, casino reviews) or affiliate offers. This does not look like direct advertising, but it does drive traffic.