TOP-20 by eCPM in Adult Games: Austria Takes Second Place
Our weekly eCPM report brings new leaders that haven’t appeared in the rankings for a while. Austria, with $70.3, secures an impressive 2nd place in the Adult Games vertical.
TOP-20 Countries by eCPM (Adult Games):
- New Zealand — $79.1
- Austria — $70.3
- Australia — $65.4
- Italy — $59.8
- USA — $52.6
- Canada — $51.8
- Belgium — $47.3
- France — $45.8
- Germany — $41.2
- United Kingdom — $37.5
- Netherlands — $36.9
- Spain — $34.7
- Greece — $31.8
- Turkey — $29.4
- Israel — $26.3
- Switzerland — $24.1
- Japan — $23.8
- Portugal — $19.5
- Poland — $16.4
- Czech Republic — $13.7
- Localize creatives and landing pages for the Austrian market: German is the primary language, but Austria is multilingual, so testing other languages can also pay off.
- Adult content is legal in Austria, as long as you comply with advertising platform policies.
- Competition is lower compared to other Western GEOs, while lead value remains very high, confirmed by both eCPM levels and payouts.
- The average age is around 42, meaning there’s a large, solvent adult audience.
