IVR Help

[Paul R]

My IVR conversion is horrible. I would think an AI voice activated IVR would be awesome but
I am not finding any providers that can accomplish it.

Any recommendations?

 

[T J Tutor]

My IVR conversion is horrible. I would think an AI voice activated IVR would be awesome but
I am not finding any providers that can accomplish it.

Any recommendations?

IVR in our space is largely seen as phone spam. Call centers do excel at making it work, but it is a tough side of our industry. Most IVR is successful in switchboards, support for places like large institutions, surveys, banking and financial services, healthcare, telecommunications, and retail/eCommerce, and consumer support. They excel at handling routine tasks, routing calls, providing self-service options, and gathering customer feedback, ultimately improving efficiency and potentially reducing costs.

If you are dead set on making it work, you need to identify some of the companies and networks that provide offers for that side of our industry and ask them what offers are converting. Then build a funnel around them. You will need to make them very professional to get them into the game.

 

[Paul R]

I am generating home improvement calls but all of the networks want zip info to bid on calls. The only way to accurately collect that is with IVR or gate the number with a zip submit.

I am open for idea on how to increase conversion. It just kills me more calls are lost than convert.

 

[T J Tutor]

Well, normally, one would be using paid ads that are highly targeted and acquired through a landing page and conversion page. However, you are collecting very soft leads that are not highly targeted and not competitive with what the buyers of leads can get elsewhere. Your volume of soft leads is very low. Soft leads and zip submits both are very low paying affiliate endeavors and both require a great volume and must be highly targeted to be cost effective with a positive ROI.

Have you considered stepping up your game, making a shift, and getting into this on a competitive basis.

 

[Paul R]

All my leads are generated through SEO assets. I am not buying traffic at this point. They are looking for specific services in specific areas. I currently am generating around 50 calls per day with only 30% making it through the zip code IVR. All of the networks I work with want zip info on the call pings. That equates to $300 to $500 per day.

I am only in one vertical at this point and am selling to networx, leadsmart, buyer link and service direct.

I am willing to reinvent and try new things. I just do not know how to get past the zip qualification that the networks require.

 

[T J Tutor]

All my leads are generated through SEO assets

That does not provide "highly targeted" traffic. SEO is tertiary traffic to support content sites. It is not at all efficient enough for pay per call offers.

You need paid traffic and a content site for the SE's.

or

A paid campaign on social channels with a set of incorporated landing pages for quality, high volume, highly targeted leads.

I see what you are doing. I don't see it producing $300 to $500 a day. Do you have conversion proof that is what is being produced, or are you just predicting the value?

 

[Paul R]

It is dedicated landing pages tied to locations:

ie : House Painter Atlanta .

It draws in people looking for these services.

Also have 20 GMBs in one vertical that generates calls.

I was a contractor in the space and turned my old business website into a regional site that covers 4 states.

In the Serps it shows:

House Painting Jacksonville FL - Veteran Owned

The pages get traffic with intent. the CTA is call for a Free Quote

I have three sites like this

The sites appear to be the actual service provider.

Social traffic for home improvement is very expensive and does not convert as well as PPC. I have ran
successful campaigns in both mediums but it was for lead generation for my own company not selling leads.

The main thing stepping me from running these campaigns is the need for the ZIP Code qualification to ping
the buyers for bids.

House painting is an example it is not the specific niche.

These are stats on just one site:

https://imgur.com/a/09zCuDO

 

[T J Tutor]

So you use Google Business Profile (formerly Google My Business)?

Social traffic for home improvement is very expensive and does not convert as well as PPC.

That is just untrue! For example, I just contacted my FB dedicated Ads Rep and asked about the costs in home Improvement. Here's what he informed me.

"The average cost per click (CPC) for ads fir home improvement generally ranges from $0.50 to $3.50, while the average cost per 1,000 impressions (CPM) is between $12 and $20."

Those are very reasonable prices. If you cannot convert with those numbers then the issue is in your copy on the landers and the conversion pages.

So your image has three lines with no call answered % (?), yet they show conversions and one case with over 50% conversion (26 of 44). That's a problem?

So you are currently monetizing your leads, but then want to also sell the leads after you have used them?

 

[Paul R]

I am selling calls. I have to ping the buyers with zip codes for them to bid on calls. I am losing too many due to IVR hang ups.

That is what I am trying to do find a way to optimize the IVR. There is no way around it. IVR must be in place to get zip code
inputs to generate leads.

Home improvement ads would be click to call ads no landing page needed. Social is interruption marketing, so you have to
offer things like discounts to get home improvement traffic to convert, this is from 100s of thousand in experience..
PPC is bottom of funnel and a better spend. Not really interested in doing either one until I can get the IVR to convert better.

You cannot generate home improvement leads and get competitive payouts without an IVR. The buyers have to have coverage
in the area the lead needs the work in.

Not trying to resell leads. Just want to capture more of what is coming in. Then I will work to drive more traffic.,