There was a report conducted in January 2020 by Global Digital Overview that showed that there are approximately 3.8 billion active social media users in the world which is a 9.2% increase from a year before that. If that’s not enough of an augment that shows you the power and potential of social media, we’re going to talk about other advantages of social media promotion.
Clarity is such an advantage of a promotion on social media. The networks are always users and advertisers-friendly which means that the interfaces and tools are intuitive and everything is easy to use. All that equals no need for expert knowledge or any special skills. You are probably fully aware that there are not many people who don’t have at least one account on social media. And that’s exactly why affiliate publishers like this way of promoting the most. Wanna know another advantage? No need for hiring. You can create everything yourself!
Let’s present you with some data. As you probably know, there are nearly 8 billion people living in the whole world which means that almost half of the worldwide population is social media active. Therefore the probability that your potential recipients are in this half is big, really big. Also, did you know that 2 hours and 24 minutes are the average time that people spend on social media. So is there any more reasoning you need to know that there’s no place like social media if it comes to promotion?
Social media gives you the guarantee of highlighting your brand’s name. Social media gives you the opportunity to make your audience think of you and what you’re promoting. Bear in mind that once you’re present online, it’s easier for your brand to be permanently on someone’s mind. It makes growing your recipient base easier.
There’s a lot of social media networks and they all are great for attracting new audiences. Being present on Facebook, Pinterest, Twitter, or Instagram lets you show your offer more broadly. With the help of these platforms, you can share your content easily and that translates to increasing your development rate.
With social networks, you are given tools that help you target your content to a broad group of recipients that have specified preferences. You can pick who sees your offer, females or males, 18 year olds or 30 year olds, people from North America or Asia. Another great thing is the possibility to go for particular interests or exclude phrases that would be unfortunate for your targeting. And that’s the true path to success.
Investing money is something that beginner publishers just don’t want to do. And that’s fine because there’s no need for that even if you want to maintain high quality traffic. We all know that creating and having any account is free, including fan pages! So anything you share on your social media platforms can be considered as ads. What’s also worth mentioning is that the option of social media promotion gives you some paid tools. Sure, to be able to use them, you do have to invest some money but the amounts are nowhere near as high as traditional ones, or even AdWords ones.
Do you want to know a little fun fact? When creating rankings, Google relies on social media presence. It means that algorithms know that your content is valuable if you can manage to be effective on your social media channels.
There’s no way you’re not 100% sure that social media is a great place for promotion, right? No? We have a few more things to say then! You have to be aware that your competitors are active on social media as well. What’s particular about social media is that even if you have a very specific niche, it just doesn’t matter. Social media is so big that there’s not a chance that there’s no one competitor who is already sharing their content. Don’t miss out!
Before buying anything, people like to search for opinions and, you’ve guessed it, one of the places they can find them on social media. If you don’t understand why we need constant reassurance once we think we want something, check out the term “crow psychology”. Social proof is a situation when people follow in others’ footsteps just because they think that the majority is always right. Yes, that still works to this day.
We are all aware that social media is just one, big database of your potential audience’s preferences. If you act right on social media, you will be able to easily specify your recipients’ needs. What’s really important and great about social media is that it allows you to create a long-lasting relationship with your followers. And once they are gathered, they can exchange different opinions and points of view. Remember that social media’s main goal is to give people the possibility to communicate with others. Make use of it.
Yes, there’s a long list of arguments speaking in favor of promoting on social media platforms. We are pretty sure that you’re already convinced about that. By the way, if you’re wondering what our social media platforms look like, here you go! You can see them by clicking:
Users and advertisers are welcome
Clarity is such an advantage of a promotion on social media. The networks are always users and advertisers-friendly which means that the interfaces and tools are intuitive and everything is easy to use. All that equals no need for expert knowledge or any special skills. You are probably fully aware that there are not many people who don’t have at least one account on social media. And that’s exactly why affiliate publishers like this way of promoting the most. Wanna know another advantage? No need for hiring. You can create everything yourself!
Everyone is on social media
Let the world hear about your brand!
Social media gives you the guarantee of highlighting your brand’s name. Social media gives you the opportunity to make your audience think of you and what you’re promoting. Bear in mind that once you’re present online, it’s easier for your brand to be permanently on someone’s mind. It makes growing your recipient base easier.
Social media helps in increasing traffic
There’s a lot of social media networks and they all are great for attracting new audiences. Being present on Facebook, Pinterest, Twitter, or Instagram lets you show your offer more broadly. With the help of these platforms, you can share your content easily and that translates to increasing your development rate.
Reach new audiences
With social networks, you are given tools that help you target your content to a broad group of recipients that have specified preferences. You can pick who sees your offer, females or males, 18 year olds or 30 year olds, people from North America or Asia. Another great thing is the possibility to go for particular interests or exclude phrases that would be unfortunate for your targeting. And that’s the true path to success.
Low efficiency with high costs? Not with social media
Investing money is something that beginner publishers just don’t want to do. And that’s fine because there’s no need for that even if you want to maintain high quality traffic. We all know that creating and having any account is free, including fan pages! So anything you share on your social media platforms can be considered as ads. What’s also worth mentioning is that the option of social media promotion gives you some paid tools. Sure, to be able to use them, you do have to invest some money but the amounts are nowhere near as high as traditional ones, or even AdWords ones.
SEO
Do you want to know a little fun fact? When creating rankings, Google relies on social media presence. It means that algorithms know that your content is valuable if you can manage to be effective on your social media channels.
Your competitions have social media accounts, too
There’s no way you’re not 100% sure that social media is a great place for promotion, right? No? We have a few more things to say then! You have to be aware that your competitors are active on social media as well. What’s particular about social media is that even if you have a very specific niche, it just doesn’t matter. Social media is so big that there’s not a chance that there’s no one competitor who is already sharing their content. Don’t miss out!
Seeking opinions
Before buying anything, people like to search for opinions and, you’ve guessed it, one of the places they can find them on social media. If you don’t understand why we need constant reassurance once we think we want something, check out the term “crow psychology”. Social proof is a situation when people follow in others’ footsteps just because they think that the majority is always right. Yes, that still works to this day.
Precious response
We are all aware that social media is just one, big database of your potential audience’s preferences. If you act right on social media, you will be able to easily specify your recipients’ needs. What’s really important and great about social media is that it allows you to create a long-lasting relationship with your followers. And once they are gathered, they can exchange different opinions and points of view. Remember that social media’s main goal is to give people the possibility to communicate with others. Make use of it.
Yes, there’s a long list of arguments speaking in favor of promoting on social media platforms. We are pretty sure that you’re already convinced about that. By the way, if you’re wondering what our social media platforms look like, here you go! You can see them by clicking:
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