A brand-new way to reach social users, without ever opening a social ad account.
Paid Social Traffic is a new ad format inside your self-serve platform (SSP) that gives you direct access to users active on social feeds, sourced through our supply partners and available exclusively on PropellerAds.
Here’s what it looks like on the platform:
Why Do You Need Paid Social Traffic?
It’s no secret that the more diverse your traffic sources, the better your odds of reaching a fresh audience. But Paid Social Traffic has a few more aces up its sleeve that are too good to overlook.
The social audiences everyone wants, minus managing separate ad accounts
Reach users active on top social platforms, delivered through PropellerAds’ publishers and supply partners, and fold them into your marketing mix right from your existing account, without running ads on any social platform separately. There’s zero extra setup involved: no third-party accounts, no integrations, no new creatives, just your landing page, and you’re good to go.
High intent, high engagement
These are active, content-hungry users who came to interact, so they arrive primed to click and convert. In early tests run by our partners on matched traffic segments (same GEO and OS), Paid Social achieved conversion rates around 32x higher than classic display formats. These results point to CR uplifts in the tens, roughly 30 to 40x, depending on the product, vertical, and GEO.
Exclusive supply
The traffic comes from our supply partners and is available only through PropellerAds. With custom funnels and optimized user journeys behind them, these users tend to be among the most engaged you’ll work with.
Big-volume GEOs, ready now
Kick off with the top performers: PH, BR, BD, TH, ZA, ZW, CG, TZ, NG, MY, and ID, with more countries on the way.
Smoother green light
iGaming and Finance advertisers get an easier start flow, while our standard ad quality guidelines and ad policy apply as usual.
Wait, Isn’t There Already Social Traffic? Here’s What Changed
Up until now, Social Traffic inside Onclick meant one thing: Organic Social Traffic (Social Traffic Type), the traffic coming from bloggers and publisher-owned channels.
Paid Social Traffic changes that, giving you direct access to paid social traffic for the first time as a format of its own. It doesn’t replace the organic kind, though, so don’t pit them against each other. The smart move is to run both.
The two live side by side, with a clear split:
Organic Social Traffic: publisher bloggers and channels, and it stays right where it was, inside Onclick.
Paid Social Traffic: the new, paid source, bought through exclusive funnels run by our partners.
Which Verticals Perform Best?
Right now, the strongest fits are iGaming, Finance, and Mobile Software, with other verticals available too, depending on category requirements and where the GEO is live.
TRY IT NOW!
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